What is Blogging? How To Earn Money Online From Your Blog
With the dawn of the digital revolution igniting a surge in top remote working jobs worldwide, digital nomads have the freedom of flexibility to make money through blogging, which is widely considered one of the best ways to start earning online.
Due to the ever-expansive nature of niches coupled with various types of blogs, the increasing influence of blogs on the content creation landscape has made blogging in today’s new-age online arena common practice amongst different individuals looking to earn prolonged passive income online.
With blogging having produced several millionaires during its 20-plus years of existence,
Why wouldn’t you want a piece of the highly profitable pie?
This detailed guide will impart our top insights on blogging and how it works. You will also learn the steps needed to start a successful blog and how to monetize it.
Designed to inspire you to start a blog of your own, this blogger for beginner’s guide will give you the tools you will need to learn vital skills via our free online blogging course.
Pay close attention because, if followed correctly, our steps to starting your blog will surely set your sights on securing sustainable online income in motion for the long haul.
What is blogging?
Blogging is comparable to writing an online journal. However, it entails a lot more such as providing informative and well-researched content, managing, and running a website hosted and available 24/7 on the world wide web, and marketing it. A blog is regularly updated and maintained by a blogger. You can think of it as an online representation of a blogger’s interests and activities that are available for the public to read and view.
Defined as a journal entry characterized by an online informational diary, a blog post arranges in reverse chronological order with the latest posts found at the beginning. A writer identified and referred to as a ‘blogger’, or several other writers/bloggers who share personal views, experiences, knowledge, and skills create posts or articles to showcase on their respective platforms. They may also provide opportunities for communication, like forums, or accept guest posts from other bloggers and writers. A blog is like a website and offers many additional features like ads, e-commerce options, social media connections, and plenty more.
Nowadays, blogs include different items and features, but there are some main features that you will see in most blogs.
These features include:
- A header with a navigation bar.
- The main content area with featured blog posts.
- Sidebars with social media profiles, best posts, or a call to action.
- A footer with relevant links like a disclaimer, a contact page, or a privacy policy.
The Benefits of Blogging
Beginning your blogging journey means you are the boss from one step to the next, giving you complete creative control from inception to conception and later to financial fruition.
Here are a few reasons why starting a blog would be beneficial to you:
1. Online ID Management & Trust Building:
With information shared online daily by both people and businesses, an advantage of having a blog is that it allows you to develop and control your online identity.
In addition to social network profile seeking, people searching for your name can find your blog or author page on other blogs. When somebody searches for you online, you want to ensure that they get an accurate and complete picture of who you are and what you do through your digital footprint.
By helping people get to know you better through reading your work, that information will build trust amongst your audience and loyalty towards your brand. With trust being a rare and valuable commodity online – something you can’t simply buy – it must be earned by demonstrating your consistent commitment to your readers.
The more people whose trust you have gained, the easier it will be to accomplish your goals online.
2. Expanding your Network:
One of the best benefits of blogging is connecting with others and expanding your network. American businessman Robert Toru Kiyosaki, the founder of Rich Global LLC and the Rich Dad Company, once said:
“The richest people in the world build networks. Everyone else looks for work.”
Starting a blog is a guaranteed way to expand your network because, through blogs, genuine relationships are formed, with many readers clicking onto your blog and leaving comments either looking for your help or looking to help you.
Developing a steady fan base is common practice in the blogging community, with mainly the people you meet at the beginning of your blogging journey eventually becoming your most loyal fans if you continue cultivating your relationship with them.
Your blog can also be a good platform for reaching out to establish a personal relationship with influential individuals.
3. Getting A Better Job:
According to MediaBistro, nine in ten companies mine online profiles before making a new hire, meaning more employers are eager to hire people who have a prominent online influence.
Successful blogs are typically the most powerful and cost-effective marketing methods available because, as a measure to determine online influence, blogs drive word-of-mouth validation, which is critical to brands. Simply put, employers prefer to hire people with a positive online influence, with blogging being the best way to achieve that.
Are you a job-hunter on the lookout to land your next big gig?
Well, professionalism is the key.
Your blog and public social profiles should therefore be free of anything that could potentially portray you or your character in a negative or unflattering light. In other words, keep any instances of raunchiness, ragers or rantings to yourself and avoid sharing that kind of content by clicking the publish icon by all means necessary.
4. Improving Your Writing Skills:
The more you blog, the more you write, and the better writer you become. Even if you do not intend to study writing, your writing ability and style will evolve from one post to the next.
Feel free to use handy grammar checker tools like Grammarly, designed to help you with the writing basics, punctuation, spelling, sentence structure, and style while you write.
5. The Freedom of Flexibility:
Blogging is a remote worker’s dream because it gives you the right to work from any location at the most suitable time.
Blogging gives you the flexibility to do things you genuinely enjoy doing. From spending more time with your family, hitting the gym, playing with, and pampering your pet, participating in sporting activities, and engaging in community development programs, blogging is the ideal accompaniment to your active lifestyle on the go.
If you are an avid traveler, blogging can also help you get out, unwind, and explore all the beauty the world offers. The best part is you can do all these things while enjoying a decent living from blogging!
Amongst many of its benefits, the true beauty of blogging is that:
You can be creative and focus on what you love and are passionate about in many different ways.
While some bloggers use their blog to share their personal experiences to help people, others turn it into an online service platform, where they provide materials, tutorials, or services to others.
Although the reasons may vary, the main reason why people set up blogs is to earn money from them. They build blogs and later monetize them. Some people create blogs for their businesses, while others may build up blogs because they love writing and want people to read what they write.
The Blogger Room
It’s astonishing to think that, just 20 years ago, blogs didn’t exist! Nowadays, the staggeringly rapid growth of the online journal-keeping trend has seen a substantial progressive shift from blogging for friends and family as a hobby to blogging for the public, now putting bloggers in a professional position to promote their personal brand and their business.
Today, with over 600 million blogs existing worldwide, out of over 1.9 billion websites, blogging has evolved over the last decade from having more personal to more professional goals.
With over 70 million estimated blog posts published each month, millions of people are actively turning to blogs to generate income, drive traffic to their sites through effective SEO methods, and grow their brand name.
Research findings from Growth Badger found that bloggers who earn over $50,000 per year credit the importance of SEO. Almost always performing keyword research, Google search is their number one traffic source.
Explore more fun facts and statistics about blogging and its growing popularity below:
- Blogging pioneer Justin Hall originally birthed the blogging trend in 1994. The idea of blogging was a first of its kind and years ahead of its prime, resulting in the trend catching on rather slowly. Momentum later grew in 1999 with the launch of the first blogging sites, such as Blogger and LiveJournal.
- 77% of internet users read blogs and approximately 7.5 million blog posts are created every day.
- On average, Google processes over 40,000 search queries every second, translating to over 3.5 billion daily searches and 1.2 trillion yearly searches worldwide.
- Organic search increases site traffic in one in ten blogs over time.
- According to Glassdoor, bloggers in the US can earn up to $51,906 a year.
- With an annual income of $500 million, the most profitable blog is the Huffington Post.
- Ideal for digital nomads on the move, 52.2% of all website traffic worldwide comes from mobile phones. According to ‘Think With Google, the influence of smartphones on blog accessibility has seen more searches on mobiles than on desktops.
Why start blogging ?
Fernando and Nicole at digital marketing agency ClickDo share their recollections of their blogging journeys, wanting to know how to earn online, later discovering that some bloggers are making boatloads of money online from their blogs in this video:
12 Different Blogging Types You Can Choose From
When starting a blog, it is essential to choose the right type of blog best suited for you. Before you even start, it’s good to have an idea of what you want your blog to be about so that you can direct all your focus to the blog.
If you have two vastly different topics, you can run two separate blogs. Due to the time and work it takes to grow a brand, the ideal option would be to focus on one blog until it grows.
Take a look at some of the types of blogs available for the picking
1. Niche Blogs
A niche blog is a blog that focuses on one specific topic. These could be topic-based personal blogs and can turn into small business blogs due to their quality and knowledge users can attain from these blogs. Some topics include DIY (Do-It-Yourself), sports, cooking, wellness, health, finance, food, cars, music, movies, fashion, entertainment, lifestyle, and more.
By establishing your niche, you can later find ways of monetizing your web presence by using your specific interests, knowledge, skills, and experience to develop a solid online foundation to build on.
It is crucial to pick a suitable niche that reflects your blog’s core vision, principles, and relative subject matter. As a result, you will attract a wider audience and boost online user engagement as your original authenticity inspires you to churn out one blog post to the next.
Some of the most popular blogging niches include:
Personal Finance & Crypto
Created by Andy Hill to help families with their finances, the Marriage, Kids, and Money blog shares the story of his family’s transition from debt-free living to becoming millionaires in less than ten years. Cryptocurrency topics are now trending and there are crypto blogs you can check out too.
Fashion & Style
Covering a wide range of business aspects, the Business of Fashion blog has become the industry’s leading voice, providing an excellent source of information, trends, industry experts, and more. For more general style trends also with regards to home and living, you can check out successful blogs like the UK News Blog.
Lifestyle
Inspiring women to channel their creative juices towards staying at home and making something, sisters Elsie Larson and Emma Chapman created A Beautiful Mess to invite online readers into their lives via their creative lifestyle blog to get a first-hand look at their unique crafting and decorating ideas, as well as new recipes, family life updates, beauty tips and so more sisterly stuff. You can also check out the Green Living Blog, which covers trending eco topics.
Health & Fitness
With Reebok being one of the most popular brands of sporting gear and equipment, the Reebok Fitness Blog launched as an online information hub where subscribers can get the latest news on fitness, health, and wellness. More general health topics are also shared on blogs like News of the Hour.
According to Rank IQ, Food Blogging is the most profitable niche in 2022, with stats showing that food bloggers make the most money from their content. In contrast to other bloggers, they have the highest median monthly income of $9,169.
Some of the highest-paid food bloggers in recent years include:
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RecipeTinEats: According to the Daily Mail, blog creator Nagi, synonymously known as “Australia’s most popular food blogger” was already earning $1 million a year from her blog, bringing her monthly earnings to roughly $83,333.33.
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Mid West Foodie: Kylie of Mid-West Foodie earned $64,270 in the first quarter of 2022.
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Pinch of Yum: In income reports shared between September 2011 and November 2016 by blog creators Bjork and Lindsey, the husband-and-wife duo revealed the rapid growth of their earnings, starting from $21.97 per month to a whopping $95.197.34.
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Clean Eating Couple: The vegan food blog earned $150,000 in 2019 (approximately $12,500 per month).
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A Sassy Spoon: Made over $100,000 in 2019 (approximately $8,300 a month).
2. Personal Blogs
Laid out on a broader spectrum of the personal finance niche, the perks of a personal blog are that it can cover a variety of topics and can reach a wider audience. Writers can talk about their daily life, travels, hobbies, and any other subjects that they would like to write about with the primary purpose of sharing things with their audience. To help get you inspired, check out our list of 22 popular personal blogs to read in 2022.
There are no restrictions on what to post; you are free to do so at will as long as it doesn’t violate terms of use or privacy policies.
In an age of automated email marketing tools, influencer marketing, lead generation software, and hundreds of other marketing channels in 2022, blogging has become a vital content marketing strategy for 53% of marketers.
Over 90% of B2B (Business-To-Business) marketers use content marketing, with 61% claiming that growing SEO and organic presence on their websites is their top inbound marketing priority.
Report findings by Demand Metric reveal that content marketing costs roughly 62% less than traditional marketing, generating more than three times as many leads. Content marketing is preferred over conventional advertising because it doesn’t force people to buy. Instead, it provides quality content, leaving the purchasing decision to readers.
3. Company/Corporate Blogs
This type of blog aims to raise awareness and share information with users about the company’s products or services, which can lead to increased traffic, further translating into sales.
The ideal way to do this is through a call to action, email lists, landing pages, offers, and more. These sites work best in a local area since you are looking for clients in your vicinity. Check out the London Business News Blog for further inspiration.
With blog readership statistics for 2022 showing that 74% of consumers like brand articles more than ads, it should be no surprise that many businesses now use blogs to raise brand awareness. These business blogs help engage readers, generate leads, and attract more clients, eventually converting them into buying customers.
4. Personal Service Blogs
These are blogs designed for the audience to read up on services rendered. Various services include dog walking, babysitting, lawn maintenance, tree removal, junk removal services, and many more.
The main aim of this type of blog is for users to hire the blogger for the services they require. To make money out of your blog, you can include ads or affiliate links on your website. You can head to ClickDo’s Web Content and PR Strategist Manuela Willbold’s blog to get an idea.
5. Personal Brand Blogs
This new trend views individuals as brands, and users follow them either as an authority or due to their influence over the area they choose to feature on their blog. Be it fashion, wellness, travel, and many more.
Choosing this type of blog works well if you offer consultancy, coaching, personal development tips, and more or if you are teaching people certain things and aim to provide some guidance to your audience as Fernando Raymond does with his entrepreneur blog fernandoraymond.com.
According to Statista, 77% of global bloggers choose “How-To” articles as the most popular blog content format.
Once you have built a strong following, this can generate leads, especially if you have a call-to-action section on your blog.
6. Artist’s Blogs
This type of blog focuses on an artist’s work, whether it’s music, art, photography, or other art forms. They contain galleries to showcase their products and have shopping carts where people can make purchases. But they also portray their life and how they work.
7. Repair Service Blogs
As the name suggests, this blog form focuses on repair services on offer. Repair service blogs are ideal when offering local lawn maintenance, home repair, electrical and plumbing services, and more. Clients in the area need to know who to call for any repairs in their locality, and a blog can increase your authority compared to just advertising on other platforms.
8. Affiliate Blogs
Mainly focussing on products, affiliate blogs come in the form of tutorials or product reviews. Their main aim is to encourage people to purchase through the blog’s affiliate link. Remember, any oversights when ranking for keywords will factor into the success or limitations of your blog.
For affiliate blogs to work, they need to find products that are in demand and advertise on these sites.
9. Counterculture Blogs
This type of blog is all about standing out from the crowd. It aims to be unique by being as polarizing as it can be from the popular view.
Some top-ranked counterculture blogs have titles like Counter Culture LLP and Counter Culture Blog. Others, however, have outlandish titles like Counter Culture DIY, Counter Culture Coffee, and Kitchen Counter Culture, which seem more like clickbait.
These work best for affiliate blogs and aim to garner as much attention as possible. It also requires the blogger to be very knowledgeable in the field in which they are writing.
10. Guest Blogs
Generally written by experts in their field, guest bloggers are preferred when compared to hiring a writing expert because they already have their following, which helps your audience grow.
As a reliable tool for getting bloggers who can attract their audience to your blog, you can garner a more significant reaction and reach a wider audience. Check out this extensive guest post list for more information.
11. Podcasts
A podcast could be described as a voice blog as it includes embedded podcasts usually in audio or video formats with a description, transcript, and summary of the podcast. There are also links for a call to action and they come in the form of webinars, interviews, chats, and more.
12. Vlogs (Video Blogs)
With video content falling into the visual category, vlogs are a perfect way to communicate with your audience more intimately to garner familiarity with your unique creative edge.
Over the past two decades, the tides of interest in vlogging have shifted from creatives who wanted to know what vlogging is. Now, they’re seeking to discover how to start a vlog.
A more creatively expansive form of podcasting and other media formats, video blogs have seen a substantial rise in popularity as a rapidly growing trend in 2022, with YouTube recording about 5 billion daily views.
When conceptualizing your blog, you might want to consider finding a way to integrate vlogs into your site at some stage, whether it be during the launch, mid-launch, or post-launch phase of your blog’s development.
3 Steps to Starting a Blog
Offering endless directions for you to take on your online journey, we strongly encourage you to start your blog because this method allows you to use your precious time and creativity to improve and build your skills while producing something scalable. From the design to the menu and the logo, you’ll need a clear vision of your blog before you start writing away. The SeekaHost University has the perfect blogging course for guidance, teaching you how to build your ideal blog step-by-step.
Alright, let’s get started!
First thing’s first - picking a platform!
1. Choose a Blog Platform
All you need to start a website or blog is a laptop, an internet connection, and a vivid imagination. The first step to getting started is for you to choose your most preferred blogging platform.
There are several different blogging platforms that you can use to build your blog. We suggest you set up a blog on the best platform for blogging with WordPress, used by millions of top bloggers – it’s easy to manage and SEO-friendly.
With WordPress, you can find many helpful tutorials, tips, and guides on the ClickDo Blog and on YouTube.
WordPress builds 43% of blogging websites, and over 409 million people read over 20 billion pages on WordPress sites each month.
Here is how to start a WordPress blog. You can read more about WordPress’s benefits here.
Other popular website builder platforms include:
2. Choose Between a Self-Hosted or Free Blog
Being one of the most critical decisions in your hands, we advise you to think carefully here. With WordPress, Tumblr and Blogger all offering free blogs, there is always an option of paying to host your blog. If you choose a free blog, it is also excellent, but you will have to face some downsides, which will include:
- Your inability to have complete control over your domain.
- Limiting you on a lot of things. You will be limited in the number and types of videos and images to upload, and you cannot fully monetize your blog on top of other limitations.
- Someone else’s web property hosts the blog, which means they can do with it as they please. While some blogs get deleted, others continue to get erased. All your hard work can go to waste if this happens to your blog.
We suggest a self-hosted blog if you are serious about blogging.
3. Create Useful Quality Content
Ok, so you have chosen your blog. Now it’s time to write all you want to share and post it on the blog. Your content should be relevant to your choice of niche so remember to write what may interest people the most.
With the potential for blog traffic to increase to about 2,000% through quality content, your content needs to be original and 100% plagiarism-free. In addition, your content must provide easy-to-understand, reasonable and actionable solutions.
Permeating into the online professional sector, over 80% of marketers plan to turbocharge their use of original content, according to business blogging statistics for 2022.
Not only are readers more responsive to original content but writing pieces from scratch gets you in Google’s good graces. Besides, you would not want an infraction to lead to possible penalization and risk losing your freedom of expression and creativity.
Just be yourself, and the world will respond – it’s that simple!
Starting your own blog by simply producing more content to line up more offers will see your blog grow in popularity, awarding your platform online visibility to attract top talent willing to write for you.
Why Start Earning Through Learning About Blogging From Home?
The rise of the remote working revolution is at our fingertips, setting a roadmap to financial success for some bloggers. Although, most people who start a blog with the dream of earning online fail due to their lack of knowledge in SEO, patience, or the right strategy to get their blog up on search engines to drive traffic.
To learn how to make a living from the comfort of your couch by adopting relevant blog writing and content marketing skills, check out these two insightful resources:
Top 4 Blogging Tips
If you already have a live blog and think it is not at the level you would want it to be, the time to learn new tricks for your blog to be successful is now!
Below are some excellent tips you can use to improve your blog and maybe increase its success.
1. Understand Your Audience
If you have no idea about the blogging niche you want to post about, try listening to what people on social media are talking about to gather some intel and a few ideas to consider for the audience you’re looking to pursue.
By understanding what they keep asking about, you will get an idea and choose a niche that handles most of the questions your audience is asking, and by creating posts that influence them, you can be sure that you will be getting multiple and frequent visits.
Be aware that this is not a one-time occurrence, so you should always look for new ideas before deciding what you want to post on your blog. After all, all you need is people coming to your blog. However, it should also cover topics you are familiar with that can also make purposeful contributions to avoid the risk of losing your authority and credibility.
2. Create an Email List
An expert blogger and freelancer, Kristi Hines, suggests one should build an email list as soon as they start their blog, which enables you to promote your new content without having to worry about online red blocks.
3. Value Current Readers While Looking for New Ones
Many bloggers are so obsessed with finding new readers that they forget and ignore the ones they currently have. Often to look for new readers while always remembering to check on your current ones. Set aside time and spend it solely on them.
4. Post Consistently
A lot of people tend to forget this vital tip when they are blogging. It’s far more challenging to build up traffic than lose it, and a lack of consistency will make you lose your hard-earned traffic very fast.
According to First Site Guide, post frequency amongst bloggers is estimated at 2 to 3 blog posts per week, depending on the intended audience and established blog type.
Based on findings from a 2015 HubSpot study, companies with 16 or more monthly posts generate 4.5 times more leads than companies with four monthly blog posts. The study also reported that companies with more than 200 employees that posted 11 or more blog posts in a month had 3.5 times more traffic than companies with the same number of employees with either no blog posts or only a single monthly post.
This compelling research validates the importance of blogs for companies.
With the initial blogging know-how, we’ve bestowed on you, we encourage you to set initial goals and work daily on your targets. To kick off your blog with a bang, we recommend writing daily on your blog for 30 days – ideally, two articles per day in your chosen niche.
Knowing how to write the perfect blog post is pivotal, and you can learn more about this from UK top blogger Neil Franklin as he shares vital insights in this article.
Like any other job, this is hard work, and only if consistently done for 6-12 months you will build a thriving blog that will help you leave your UK job or create a nice passive income stream from your blog.
Examples of Famous Blogs
If our list of the UK’s top 100 bloggers doesn’t inspire you to get your creative juices flowing enough to steer you on the right pathway to blogging perfection, we hope some of the currently renowned blogs listed below do.
You can check them out to see what a blog can look like and how different they can be.
1. Skintdad
2. Miss Thrifty
3. Smart Blogger
These blogs are thriving, with their respective owners probably making good money from them. While some may be very successful at the moment, it’s worth noting that the success did not come on a silver platter – their owners worked hard on them.
How To Make Money Blogging
Successful blogs require eager developers to plant the seed today to enjoy the harvest later. Once that blog gets going, income generation becomes a breeze.
From sharing 20 ways of making money blogging for beginners to divulging why starting a personal blog is helpful, our ClickDo Team is passionate about blogging and has published many guides about creating a blog for monetization.
By following our expert ways to make money from your blog, there is no fixed limit to the money you can generate. Depending on the quality and popularity of your blog, you can earn a remarkable amount. Examine how ClickDo blogger Fernando Raymond makes over a thousand dollars per month through blogging on his blog.
Once you have conceptualized your strategic approach to earning through blogging by identifying your niche, content style, and core audience, your move for monetization will be the next step to seeing your blog flourish.
When looking to earn a living from blogging, we suggest you pay very close attention to our three approaches to monetizing your blog:
1. Ad Placement
Many bloggers started making money from their blogs using this method. There are two main types of ads. The CPC/PPC (cost per click or pay per click) and CPM (Cost per 1000 impressions).
The CPC ads let you earn money when you place ads on your blog, paying you every time a visitor clicks on them. The CPM ads, on the other hand, let you earn depending on how many readers are going to view your ads.
You can use Google AdSense – the most popular monetization method used by bloggers – for placing ads on your blog.
With targeting being a crucial factor in online advertising, you first must amass the required traffic and number of visitors to your blog to attract high click counts on your displayed adverts.
2. Digital Product Promotion or Selling
With an estimated 24 million to 26 million eCommerce websites across the globe today, higher-income bloggers are 2.5 times as likely to sell their product or service as they are to use AdSense.
These profitable online products can range from courses and eBooks to apps or music. Commission-based promotion of digital products created by other online users is also possible here.
According to a SEMrush survey, 78% of bloggers found their content marketing efforts to yield successful results. Similarly, 46% of companies increased their paid content promotional budget.
3. Affiliate Marketing
Affiliate marketing is another common way people use their blogs to make money. The practice involves advertising an online product that is available for purchase. If a reader follows the link you’ve set up on your blog and ends up buying the product, you will earn a small percentage of the money made from the sale.
Recent research findings from SEMrush report that bloggers who make between $7,500 and $25,000 per month get 42.2% of their revenue through affiliate programs.
An example of a site that offers affiliate marketing for bloggers is Amazon. However, you must show a certain number of daily visitors to your page for some affiliate schemes.
Master the art of how to make money blogging with tips from ClickDo blogger experts like Fernando Raymond, who attracts over a thousand monthly visits to his personal blog. Join the members portal and check out his in-depth blogging tips and strategies.
We also recommend you head to SeekaHost University for the Blog For Profits Blueprint to get the ball rolling on building blogs that grow and enable you to generate an income from them.
Top 10 Tips To Help You Earn From Blogging
1. Use Analytics Tools to Track Your Blog
Install Google Analytics so you can analyze the traffic to your blog and do everything it takes to grow your blog for at least 100+ daily unique visitors.
2. Grow Traffic to Your Blog via Social Media
Create a social media brand for your blog via Facebook, Twitter, Instagram, and other popular online social streams.
These days, you can easily use social media to get traffic to your blog. By representing or promoting your blog’s brand via your social media platforms, you not only develop trust. You also create long-term value and gradually build your brand’s reputation and credibility over time.
While Optin Monster reports that around 95.9% of bloggers use social media to promote their blog posts, Social Media Examiner has found that 97% of bloggers turn to social media to help them increase traffic.
Through comments, social media also provides a platform for bloggers to receive first-hand feedback from readers.
3. Invest in Your Blog
Referencing a survey from Blog Tyrant, 36.8% out of 350 bloggers spent more than $100 when starting a blog, while 33.4% managed to start a blog with a $20 to $100 budget.
While 12.9% hoped to get a positive blogging ROI with an investment of $20 or less, the percentage of hopefuls who didn’t invest any money in a blog was slightly higher (16.9%).
4. Include Media in Your Blog Posts
The human brain is designed to capture visuals faster, simpler, and more efficiently than text. Compared with text alone, blog articles with images attract more traffic from search engines, alongside increased social media shares. Blog statistics for 2022 show we have a higher retention rate for visuals (65%) over text (10%-20%) alone.
Placing relevant media alongside your content can help your readers better understand your blog posts. As a motivational pillar for creatives to consider starting a YouTube video channel or Soundcloud podcast platform, this visually driven avenue has paved the way for originality to the highest degree. In turn, widened audiences from the online community appear.
5. Add a Blog to an Existing Website
According to business blogging statistics, sites with blogs have 434% more indexed pages – a set of a website’s pages that a search engine has visited, analysed, and added to its list of web pages.
Seeing that a website with a lesser percentage of indexed pages will typically rank lower, creating more indexed pages by adding a blog to your existing website, if possible, is essential for your website ranking and will prevent you from losing traffic.
6. Keep Your Blog Titles Concise & Catchy!
According to blogging statistics for 2022, the most successful blog titles are blogs that range between 6 and 13 words. By rule, headlines generally need to be short and impactful to catch the eyes of your audience. The best titles are those that contain just 8 words.
To attach value to your blog headline, focus on the most critical elements of a successful title: relatability, conciseness, urgency, specificity, and numbers.
7. Stick to the Average Word Count!
According to HubSpot, articles with a word count between 2250 and 2500 earn the most organic traffic, however, not all topics require huge elaboration so a minimum word count of 800-1000 words with several headings and subheadings should also perform well on search engines with the right keywords.
8. Monitor Your Blog’s Bounce Rate
Ensure the ‘on page’ time is good and the bounce rate is less than 30% to make your blog more attractive to potential advertisers.
9. Put Your Guest Posting Services on Display
Create a page that states you take guest posts on your blog and mention the price.
10. Make Relevant Contact to Expand Your Awareness Agenda
Send emails to businesspeople who run businesses in the same niche and ask if they would like to publish on your blog.
The time is now, so make haste, go forth into the digital arena, build your blogs and start your online journey to passive income generation by offering guest posting services on your platform. After all, this is the best way to earn from your blog/s.
Conclusion
With the extensive range of blog sites rapidly making their daily rounds on the web to the thrill of online onlookers, the lucrative nature of today’s community of bloggers has sparked high demand amongst both readers and writers at large and across all disciplines of online interaction.
As such, being SEO and social media savvy is a must when growing your blog and brand. Furthermore, by investing in certain facets and features to support the growth and profitability of your blog, such as SEO analytics tools, sponsored posts, ads or paid blog platforms, you stand to see a sustainable ROI from monetizing your blog as a result.
Regardless of how you decide to invest your money, be mindful of all the elements comprising our above insights when putting your budgetary provisions in place to ensure the success of your unique blogging platform.
By adapting to the latest blogging and SEO trends, building a lucrative long-term blogging empire can be in your future too.