7 Important Tips to Make Your Website More User-Friendly
By Manuela
There are many important factors you should put in mind when designing and building a website to avoid common web design mistakes.
However, one of the most important is making sure the website is user-friendly.
A user-friendly website inspires customers to come back for more.
Here are seven tips you can easily apply to make your website more user-friendly:
1. Consult with a Branding Agency
Whether you are a startup or a large business, consulting a branding agency to help in designing your business’s website always pays off. Branding agencies have the necessary resources to not only help you create a user-friendly website but also to maintain and keep it updated at all times.
Most agencies have dedicated a lot of resources to exploring innovative technology that can help businesses boost their online presence, so if you pick the right agency, be sure to reap the benefits in the long run. Some considerations that can help you choose the right agency for your brand include their experience and reputation in the web design community as well as how they share effective website design tips.
2. Make it Easy to Find Your Contact Information
Contact information can include mailing addresses, phone numbers, and email addresses, but some businesses also integrate easily to install WP contact forms for customers to add information about their queries. Including your contact information on your website makes it easy for users to find out how to get in touch with your company if need be. Such information can be helpful to users who have questions or need help with your website.
The more information you include on your business website, the better because it provides customers with various convenient methods to contact you. On the other hand, if you do not display your contact information in an obvious place on your websites, such as the footer or a contact page, you face the risk of missing out on potential business as they may not trust you.
3. Integrate Social Media onto your Website
Integrating social media on your website can be beneficial to your business in serval ways. One of the most important benefits is that it makes your website more user-friendly because it allows users to interact with your website and your social media accounts easily. It also provides your visitors with an easy way to share your content with their friends and followers, eventually increasing web traffic, and with WordPress plugins, you can easily add such features.
Additionally, when you include social media links and share buttons on your website, you’re providing search engines with more opportunities to index your content, which means improved SEO as more engagement comes through these channels.
4. Automate your Website
Automation is another innovative technology becoming popular among business owners, and it can definitely help make your website more user-friendly. When you automate your website, you can configure it to respond to user inputs automatically, and this makes it easier to use and responsive.
Automation also improves efficiency and consistency. There are many automation tools that you can use to automate your website, including chatbots. Chatbots can be used to automate conversations with users, which is especially useful while providing customer support, answering questions, and collecting customer information.
5. Integrate an Online Ordering System
Nowadays, people do not like to be limited by store hours or location and don’t want to waste time standing in a queue. So why not make your website more interesting by exploring the benefits of an online ordering system. Not only will an online ordering system make the checkout process more user-friendly, but it will also improve your sales figures.
6. Focus on Website and Browser Compatibility
Making your website compatible means it is responsive to different browsers and operating systems. A website can be responsive in one browser but not function in other browsers in the market, and this can dent your brand exposure efforts. Whether your audience is using mobile phones, desktops, or laptops, it is of the essence that your website is responsive so that you do not miss out on potential business.
7. Constantly Update your Content
Constantly updating content keeps your website looking fresh and new. While creating reader-friendly content, ensure it is interactive and educational. Updating your business website content is an opportunity to educate and keep your customers informed about your products or services and the latest news and updates about your business. Outdated content makes customers suspicious about whether the business is still operating.
Closing Thoughts
A user-friendly website can pose several benefits to your business, including inspiring royalty and growing your customer base. The above premium tips will help you develop a user-friendly website that will not only help you retain your current customers but also grow your business in no time.
Author Profile
- Blogger and Marketer by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
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