Social Media Advertising Costs in UK
About Social Media Advertising
Social Media Advertising involves lots of combinations and implementations. Its upto you to pick a proper strategy to boost your business. When it comes to social media advertising, its not only about Facebook or Instagram ads, but it literally covers all the online social media platforms like Twitter, Linkedin, Snapchat, Tiktok, etc.
Social Media Ads can be promoted in different forms like image ads, carousel ads, video ads, link ads and many more type. By depending on the business which you are planning to promote, you need to fix the social media ad type and strategy. Definitely, social media advertising is a go to option if you are planning to increase your online reach.
Why you need social media advertising for your business?
Social Media Advertising is one of the best ways that you can try and target the right audience for your business. If you take any normal user, he/she will be spending more time on Social media platforms every day. As a business owner, you would have noted some of the ads appearing on your feed when you use the social media.
For example, if you are planning to launch a new business or planning to give any offers/seasonal offers for your business. Then you can promote it using social media and make the people from the particular location to see your ads in mentioned time frame. This will highly help you to increase brand awareness for your business online.
Different types of ads targeting in Social Media
When it comes to Social media ads, there are plenty of ways that you can promote and target the users with different ad variations. For example, here let’s take an example of Facebook Ads. Say if you are running a online clothing store and offering some discounts only for teen age girls and women.
Then by using the Facebook Ads, you can narrow target the audience with the age group of 16 to 20 only from the particular location and only females to see the ads. This level of targeting can be done by using the Facebook Ads.
Let’s take another example, say you are planning to promote any online courses. Then by using the Facebook Ads, you can target easily only the students of particular class grades and target them to see the ads. These are just an example and still by depending on the business niche, you can target different kind of users on Facebook & Instagram.
You can target the users based on the age, gender, location, interests, user behaviour and many more options. There are plenty of targeting options available in Facebook to target exactly the right users for your business.
There are also different kinds of user actions that can be added to the ads. You can make the user to submit a lead form from the ads or you can make them land on a web page when they click on the ad or you can make them to call your business when they click on the ad or you can make them text you to WhatsApp when they click on your ad. These are some of the sample actions and still there are plenty to deal with via ads.
What is Remarketing in Social Media Ads?
Remarketing strategy is a way where you can show ads to the people who have already visited your website earlier. Remarketing will help you target the existing customers and the visitors of your website and show custom deals for them.
For example, if you are owning a online clothing store and planning to offer 20% discount for only the users who have purchased from your earlier, then you can target only the existing customers and show custom ads for the existing buyers.
Lets take another example, Say if you are planning to show some offer ads for the users who have visited your website, but not purchased. Than you can ofcourse target them by showing custom ads to the people who have visited only the particular pages of your website.
When it comes to Facebook Ads, there are plenty of targeting options available by using which you can target different kinds of users and increase your sales. Even you can target the users by using customer databases like phone numbers, email id’s, etc.
Social Media Advertising Costs UK
Social Media Advertising costs depends upon the campaign objective, the platform which you try to promote, number of ads and many more factors. The minimum cost for the social media advertising can start from £300 for per platform, but still it may vary based on the client requirements and other things.
Social media ads cost may also depend and vary based on the ad spend and the number of campaigns to be created. In Social Media ads, there are lots of other works as well in addition to the campaign creation like media design, etc.
How to choose the right social media advertising agency?
Hiring the right social media agency will make sure you get the best marketing strategy for your business and results indeed. Hiring the best social media advertising agency like ClickDo will make sure that you get the best out of your ad spend. Its not about just driving traffic from the ads, it’s all about the conversion rate and you should make sure that the ad traffic is converting.
Before hiring the agency, you should have a clear strategy call with the agency of what’s the target and what’s going to be implemented newly from the current campaign. Results should be given more priority rather than just focusing on driving more traffic. It’s all about driving potential traffic to the business website from the ads and improving the sales.
Social media advertising experts at ClickDo will have a deep industry research and will guide you with the best marketing plan to target the right audience with the minimum spend and drive sales to the business.
Things to consider before starting the Social media ad campaign
There are several things you need to look after before starting the social media campaign and below we have listed some of the core things,
- Budget
- Ad Type
- Audience Type
- Location
- Time
1. Budget
If you are small business owner, then you will be very keen about the budget. So depending on your target and the business type, you need to plan the budget more effectively. You should always make sure that you choose the right social media agency who helps to get the best outcome from the minimum ad spend. In case if you are planning to go with high budget, then you should always make sure that you segregate the budget equally for all the ads.
Choosing and planning the right budget is one of the most important thing to do before starting the Social Media Advertising.
2. Ad Type
As mentioned earlier in this blog, there are several types of ads in each platform and based on your business objective you need to pick the right ad type. For example, in Facebook alone there are many ad types available like reach ad, lead form ad, traffic ad, video views ad and many more. Hence based on the business model and the campaign strategy you need to pick the right ad type for your business.
For example, if you are not having a business website and if you still planning to run ads. Than you can do by using the lead generation ads where users are tempted submit the lead form on the Facebook and get in touch with you directly. So based on the campaign goal, you need to plan and fix the ad type.
3. Audience Type
This is the most important sector in the ad campaign strategy planning. You need to target the right audience orelse your ad spend will go in vain. This audience target is mostly identified by the Social media marketing agency and as a business owner you should just give more insights to the consultants to get a clear picture about your business and target the audience based on that.
When it comes to Social media ads, there are tons of audience targeting options available by using which you can laser target the audience based on different factors like age, gender, country, demographics, interests, user behaviour, etc. There will be lots of hidden targeting options available in Social media ads which will help you to laser target the audience.
4. Location
Location target is also one of the main factor in the Social media advertising. Say you run an online business and you need to target only the people who are living in the particular city or location. Then by using the location targeting options, you can target only the users who live in the particular location and exclude others.
If you take Facebook Ads, there are plenty of options available in location targeting. You can target any distance radius wise from the given point of location.
5. Time
The usage of social media by the normal user from vary from time to time. Say in the weekdays from Monday to Friday, the usage will be high above 5 PM till night. Say if you take weekends, the usage will be average all through the day. So based on the day who plan to run ads, you should also properly optimize the time on when to run the ads. Whether it can be weekdays or weekends, it’s always recommended to run ads during the evening and late evening times to get more reach.
These are some of the small factors which decides the success rate of the Social Media Ads. But depending on the business model, you should plan the timings, since for some businesses its fine to run the ads during the day time as well. So at the end of the day, it depends on the type of the business model and the ad strategy.
Social Media Advertising Costs UK – FAQ
1. Will I need to run ads in all social media platforms?
Depending on the business model and the target audience, you need to pick the social media platforms. For example, if you are planning to run ads to hire a employee for your business. Then you need to run ads on Linkedin to get the best reach for your ads with minimum spend. On the other hand if you are planning to run ads for your online shopping site, then you should go for Facebook or Instagram. So based on the audience, you need to pick the social media platform to run the ads.
2. How to plan the budget for different platform?
As a business owner, you can convey your total budget in mind. So based on that and your target options, social media marketing consultants will help you to segregate the ad spend budget on different platforms to get the best results with the minimum spend. But as a business owner, you should be very clear with your total budget and the target options.
3. Do I need to pay monthly retainer fee for the social media advertising agency?
Yes, you need to pay monthly fee for the agency based on the number of platforms which you are trying to promote and the number of campaigns to be created. At the end of the day, the social media advertising cost may vary from business to business based on the various things.
4. Are social media ads needed by all businesses?
If you are planning to get more reach for your business online and spread awareness about your brand online. Then social media ads are one of the best ways to target the right audience from a particular location and increase the brand reach.
If you are a business owner in London and planning to hire a social media marketing agency for your business, then ClickDo will be the best option for you and with the Free consultation from the team, you will get a clear idea about what’s going to be done. Contact us at https://www.clickdo.co.uk/contact-us/
Author Profile
- I'm an SEO Analyst and blogger outreach expert at ClickDo Ltd. & Expert at Building High Authority Local Citations, Also, I help Business Owners in the UK by flooding more Leads to their Business by ranking their website on top of Google for potential Keywords.
I'm an author and enjoys writing UK business blogs to help promote UK businesses online. You can also contact me for guest posting services as I manage over 100 top UK business websites.
