5 Tips for Making Your Instagram Blog Better

By Christy Bella

With the online casino industry being as crowded as it is, it’s now more important than ever before that they make themselves stand out from the crowd for players like me so that I know who they are, what they have on offer, and why I should sign up with them and not their competitors. And there are many different ways that I’ve seen them do this.

Some of them like to offer no deposit bonuses to entice me to sign up, whereas others will play upon the fact they have a huge catalogue of games to offer me, meaning that no matter what I fancy playing, they’ll have something for me.

And if I want to look for the best online gambling sites and bonuses in one place, I tend to head on over to casinomeister.com/uk to save me having to go from website to website. Their experts do the hard slog so I don’t have to.

5 Tips for Making Your Instagram Blog Better

1. Stand Out From the Crowd

However, lately, I’ve noticed that a lot of the online operators have focused on trying to build a community and ensuring that they’re engaging with me as much as possible. And a popular way they are doing this is through blogging.

Essentially, blogging is where they routinely release new articles, or ‘blogs’ so to speak, which are short news articles that can keep you updated on news in the industry, a brand new slot they’re introducing to their catalogue, or even just information about upcoming tournaments or promotions.

I really value a well-written blog, as it doesn’t take up too much of my time, but it gets straight to the point and, more importantly, delivers valuable and relative information to me.

2. Make Sure the Content is Relatable

And so today I’m going to, for your benefit, look at ways in which an iGaming blog can be improved and what those that are really successful and regular reads for me have in common to see if there really is a recipe for success. The first thing I’ve noticed is that the content that is published in these blogs is not only relative to me, but it can also be just as digestible for people overseas. After all, there are 32 countries that have legalised gambling.

3. Be Wary of Where the Audience is From

If you think about it, all of the top brands that you and you play here in the UK in the iGaming sector operate not just in this country but also in other countries in Europe. And so it’s important for them to adjust their content depending on where their audience is. For example, if a blog is talking about British pounds, that’s great to me but won’t mean much to someone from over the pond in the United States.

4. Don’t Make False Promises

Another good aspect of the best blogs that I’m currently signed up for is that they don’t make false promises. For example, if there is a blog that’s telling me about different betting strategies, I don’t want to fall under the guise that this is somehow giving me an advantage when it isn’t.

When it comes to the world of online gambling, there is no such thing as skill or, indeed, strategy. And they need to make sure that they’re not in some way convincing me that I have an increased chance of winning.

5. Red Flags

I’ve also noticed that they always steer away from mentioning certain terms too, which you can understand why. For example, all of the best blogs that I’ve read will avoid mentioning the following:

Alcohol
Using terms that make it out is for everyone.
The term ‘winning’
Terms such as immersive or gripping
Mentioning a skill or strategy

The reason that they steer away from using certain terms is for obvious reasons. For example, they don’t want to mention winning again, as that could put me under the false pretence that every time I go to play online, I am going to win, when this is far from the case.

Likewise, with alcohol, even though these blogs are aimed at people who are over the legal age to gamble, such as myself, you still want to keep the content appropriate for a general audience, as that’s who could come across it.

In Summary

Gaming blogs can be so much more than just blocks of text if they are written correctly. And if you haven’t stumbled across blogs before, you should certainly start doing so. They can provide you, like they do to me, so much value. And hopefully today this has shed a bit more light on what all of the top blogs should have in them.

It’s also worth noting that blogging in general with the right keywords can be very important for the overall SEO strategy of the website. Search engines traditionally and still do love original and fresh content, and having a good iGaming blog that is constantly updated is a great way to provide the fresh content that the search engines are indeed looking for.

Author Profile

Christy Bella: Blogger by Passion | Contributor to many Business and Marketing Blogs in the United Kingdom | Fascinated with SEO and digital marketing and latest tech innovations |