9 Tips for Increasing Your Brand Recognition on Instagram
There are so many different ways to increase brand awareness on social media platforms.
Engagement and building connections with your target audience are ultimately what will help you be more recognizable and more connected to build a loyal following.
The challenge is that there are a lot of people out there working to boost brand awareness through their social media marketing strategy, so it’s important to find ways to stand out strong against other Instagram users.
We’ve put together this simple guide loaded with tips to make your Instagram account stand out even more and build brand awareness along the way.
1. Purchase Engagement for Your Brand Awareness Campaign
Building brand awareness is all about getting engagement to make you more visible to more people. The more engagement you have, the more your target audience will be able to discover you. It doesn’t matter if you are posting Instagram stories or just routine content, these Instagram posts will be far more successful when you put engagement as a top priority.
You can buy Instagram views to increase recognition and such paid service can help any social media channel gain boosted awareness and additional exposure. Your Instagram marketing efforts will be boosted because the engagement you achieve with views, likes, shares, or any other added boost is going to trigger the algorithm for most social media platforms to take notice of your content.
Your Instagram content will quickly go from no traction to noticeability as the targeted engagement takes hold and the Instagram algorithm takes it into account. Soon, more users discover what you’re sharing and this helps to increase your brand and let your content show up on users feeds to attract new followers.
2. Optimise for Your Target Audience
Your Instagram profile may not seem like it is that important for increasing brand awareness, but it really is incredibly valuable. Part of your content strategy and influencer marketing campaign should be to really establish a well-designed Instagram profile and feed.
When the profile stands out, potential customers will have a reference when you show up in their Instagram feed. As you create content, your focus for your content will also be for your target audience. From ad campaigns to Instagram stories, the entire goal is to create engaging content that works for your audience Instagram targets.
When it comes to your profile, this helps to create a visual identity for your social accounts. Users spend time getting to know brands so your Instagram profile is the place to make your brand stand apart for those Instagram followers.
Whether you have a fashion brand, travel brand, or something completely off the wall, use the Instagram features of your Instagram business profile and take advantage of the visual platform that gives you all the right tools at your fingertips.
We also recommend relevant keywords and keywords related to your profile and business. Use these in your high quality content as well as your profile. This part of your Instagram marketing strategy will be very similar to search engine optimization tips.
3. Increase Brand Awareness with Hashtags
Another great tip for your SEO content strategy is to use relevant and trending hashtags to build brand awareness. You can use these hashtags in so many different ways.
- User generated content
- Direct messages
- Instagram stories
- Instagram ads
- Video content
- Live streams
- Regular posts
- Instagram reels
- Instagram bio
No matter what type of valuable content you are working on, having relevant hashtags attached to that content can really improve your visibility and brand awareness. Try using branded hashtags mixed with other relevant or trending options. If you don’t have a branded hashtag, now is the time to create one that really works for what you are creating.
Having a branded hashtag can help increase brand awareness simply by making your brand recognizable with that chosen tag. You can use a branded hashtag on any social media platform.
4. Be Consistent and Engaged on Social Media Platforms
Increase brand awareness to attract new audiences and gather more potential customers. However, it isn’t enough to just get people to notice you. Social media is where you share your mission statement and where you will show off your brand’s personality through creating content.
This is the place where you establish who you are and what you will show to the world on social media. Don’t stop there, though. You need to be consistent with your posting schedule and you need to be responsive when people try to interact with you.
There will always be some trolls on social media, but Instagram influencers forget all too often that it’s their followers that keep them successful on social media. Don’t ignore comments and messages. Instead, engage and interact. People just want to feel seen and noticed on social media.
When you take the time to consistently share content and respond and interact with your audiences, it can be an astronomical benefit to anyone checking out your profile. Being responsive may just be the icing on the cake that turns a prospect into a long-time supporter.
5. Offer Some Incentives
A great way to encourage interaction and therefore help increase brand awareness is to have some contests. Giveaways contests heavily promote sharing content and establishing high levels of engagement.
When you say follow these steps:
- Like this post
- Share this post
- Tag me when you share
It’s amazing how quickly likes, shares, and tags are going to add up. It works best when you offer some sort of reward. A photographer might offer a discounted session. A fashionista might offer a free item or a discount. A spa might offer a free facial or massage.
We could go on and on. No matter what you do or what service you provide, creating an incentive to encourage engagement can be a huge win.
People will always do these things for a chance at something free or discounted. It’s one of the best ways to get quick engagement.
And guess what?
As people are sharing, liking, tagging, etc. then your content is going to be shown to so many more people. You don’t have to give up anything substantial, but your reward for the engagement is huge.
And guess what, every new user you get exposed to is more awareness for your brand!
6. Don’t Forget Call to Actions
Having a call to action on your content is so important. Even if you don’t share a clickable link on the post, you still need that phrase that says “book now” or “get yours today”.
You can’t always post links on IG, so find ways to incorporate that CTA to work around that. Refer to a link in your bio or share the website even though they can’t click. They can copy and paste that sucker.
Never skip the CTA. You will lose more potential customers than you think simply because you didn’t tell them to act right now. There is something about that call to take action immediately that tends to spur people into doing something.
7. Seek Out Collaborators
You can do a lot to build brand awareness by working with other creators and influencers. Sometimes the best way to strengthen brand awareness is to expose your brand to another audience.
When you collaborate with influencers or other users, then your content is exposed to their audience as well. It benefits them too because they get exposure to your audience.
There are so many different ways to collaborate. Whether you find someone in a similar niche or maybe even in a related niche or you just connect with and create with someone you know, it can be a huge help.
The goal of brand awareness is simply more exposure. When you collaborate and work together, you get that exposure that you need. It may not always lead to immediate new customers, but they can all become prospects.
If nothing else, the added exposure is certainly going to be beneficial. Just knowing you are being seen by more people can be a huge help. It increases possible engagement and it makes that whole other audience at least aware of you. Exposure at its finest and working on your behalf.
8. Analyze and Monitor Your Success
You just never really know if you are very successful unless you are paying attention to those insights. Instagram insights are designed to let you know where you are excelling and where you might be able to adjust or improve your approach.
When you pay attention to the analytics and insights, it can let you know when something is or is not working. It’s a great way to really fine tune what brings more brand awareness and what is most effective.
You might find that certain types of posts simply don’t impress your audience very much. These built-in analytics can be so helpful to knowing your followers, understanding your post reach, and discovering who it is you are connecting with.
This really is helpful information to better understand what works. When something isn’t very effective, you can adjust it to ensure you have better luck next time.
These truly are valuable insights to help you be successful. Watch the numbers, get to know how things are going, and then adjust where you need to.
9. Use All Your Options
Instagram has so many different options for creating great content. You can use Instagram reels, videos, lives, stories, and regular posts or carousel posts as well. The different types of posting will reach different people.
Some people love to check stories while others never touch them. Others just scroll the newsfeed to see what pops up. The algorithm really likes when you use all the different tools. It’s a good way to appeal to different groups of people in your target audience as well.
Get to know the different posting options and then take steps to use them all at some point. It just provides some variation and ensures maximum exposure and engagement with everything you post.
Conclusion
There are so many different ways to increase brand awareness and ensure that you get exposed to more people in your audience. Take the time to learn the steps you can take and optimize your profile and content to appeal to your audience.
Stick with your efforts and just keep creating, investing in engagement, and taking steps to get in front of more people. All of these things will add up. With consistency and patience, your brand will start to stand out and you can achieve your goals.
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