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5 Things That Google Doesn’t Want You To Know About SEO

5 Things That Google Doesn’t Want You To Know About SEO

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Search engine optimization, better known as SEO, is the process of improving a website’s visibility and ranking on search engine results pages (SERPs) to increase organic traffic. By following effective SEO strategies (white hat or black!) websites can achieve higher rankings, making them more likely to be seen and clicked by users when they search for relevant information or as I like to call them “keywords”.

As the dominant search engine, Google handles nearly 8.5 billion searches daily, making it a key player in online visibility. Many businesses and website owners strive to optimize their sites for search engines like Bing and Google to improve their rankings and attract more visitors. However, some aspects of SEO may not be widely discussed.

This article explores a few areas of SEO that might not receive as much attention but are crucial for optimization.

The True Impact of User Experience (UX)

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1. Impact on Rankings

Google places a strong emphasis on the user experience and how it can impact SEO rankings. The truth is that the emphasis placed on this fact isn’t enough. Website owners should be made more aware of the significance of the user experience. A better user experience leads to longer duration spent by users on a website, reducing the bounce rates and increasing the clicks. When a website is user-friendly, with an easy-to-use interface that is easy for anyone to navigate, it enhances the user experience. This will most likely attract more attention. A website with a high bounce rate is a signal to Google that your content may be irrelevant or untrustworthy.

2. Impact of Easy Navigation

Many modern websites have attempted to improve their navigation and businesses spend time and money creating relevant content. An example of this is the online casino industry. Offshore online casinos are becoming more popular in countries that don’t licence their own online casinos, but land-based casinos are still fierce competitors, particularly among players who enjoy the lively casino environment. According to Michael Graw from Crypto News, these offshore gambling platforms do their best to remain relevant, offering unique bonuses, promotions, and a dedicated customer support system. By having a clear layout that easily displays the different games on offer, these sites can remain competitive.

The Power of Local SEO

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3. Gaining Local Monopoly

Many website managers focus on broad SEO strategies, hoping to attract a global or international audience. Another of Google’s well-kept secrets is the power of local SEO. While attracting an international audience is very alluring, local clients are more likely to visit your website and expect content that is relevant to them. This includes relevant information about your business, area-specific content, and FAQs about your products and services in their region.

Local SEO is essential for businesses with a physical presence. By optimizing for local search, businesses can connect with nearby customers actively looking for a product or service they may offer. This strategy not only drives traffic to websites but also increases foot traffic to their physical locations.

4. Attaining ‘Google Recommended’ Status

Achieving “Google Recommended” status is possible by optimizing your content for a specific location. This can result in your website being featured in Google’s local pack. This can lead to increased traffic, and users are more likely to engage with your website. You can gain a competitive advantage in your area by always reaching the clients first.

Small businesses and supermarkets that cater to a specific area enjoy the benefits of local SEO by optimizing their websites to cater to the needs of local customers. They can keep the customers aware of products that are in demand and are back in stock, share tips on keeping produce healthy in the local climate, and many other things.

The Power of Video SEO

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5. Becoming the Visual Option

With the dawn of TikTok and the age of video streaming, most people would rather watch a video about a business than read content about a business. What Google hasn’t explicitly shared with the masses is the impact SEO-optimized video content has on rankings. Having video SEO content can increase your visibility by ranking in both traditional search results and video results, making you the top choice for users everywhere.

Conclusion

While Google provides foundational knowledge on SEO, a deeper understanding of key aspects can significantly impact a website’s performance. User experience, often understated, is a cornerstone of successful SEO, influencing bounce rates, time on page, and conversions. Local SEO offers businesses a potent tool to target specific geographic areas, increasing visibility and attracting local customers. Video SEO has emerged as a powerful strategy, offering enhanced user experience, improved engagement, and additional opportunities for ranking. Ultimately, SEO is an ever-changing and ever-evolving field with many facets. By understanding these often overlooked elements, businesses can develop a more comprehensive and effective SEO strategy to boost visibility, attract targeted traffic, and grow organically.

Author Profile

Manuela Willbold
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.