seo-ranking-tips-for-online-gaming-platforms

3 Top Ranking Tips for Online Gaming Platforms with Improved SEO

3 Top Ranking Tips for Online Gaming Platforms with Improved SEO

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When it comes to gaining traction in the wider world, especially in the digital world, it can be a bit tricky as there is so much competition on digital interfaces.

Although the rise of online work and the online world has been a tremendous gift for many, allowing plenty of people the ability to work from home and craft lucrative careers while never leaving their couches, it does pose the issue of how to stand out amongst the vast number of voices all around.

Thanks to the clever way in which search engines operate, there are certain things businesses can do to stand out.

So, if you work for or own an online gaming platform, then take note of these ideas, as they might save your business in this digital era.

online-gaming-and-online-marketing 1. Become an Authority Site

The best way to get your site out to the masses is to make yourself an authority site. You can do this by offering truly helpful and enriching information, that other sites then refer to as a reputable site. If you are an echeck casino platform, for example, you could offer a helpful topic like how to learn more about echeck casinos, so that your readers can understand the topic more but ensure that you write it in a truly helpful style. If you want to become an authority site, you must work extra hard to offer insightful and correct information, as this is the only way to set yourself apart from the competition.

One of the most beneficial things about being an authority site is the fact that other sites are bound to use your information in their blogs. Not by way of plagiarism but by linking your blog to theirs, as an authority. This link is even referred to in the copywriting world as an ‘authority link’. What this builds is backlink building, which will be further outlined below.

2. The Power of Backlink Building

A great way to get more people to your site is through backlink building. As mentioned above, this can either be through being an authority site. So, when people read another person’s blog on online games, they’ll notice your link in there, click on it and then suddenly be re-directed to your site. This is one way of getting your link in there but there are other ways too.

If you would like to have your link on another business site, then you can offer a deal that is mutually beneficial. You could for example offer to have that business link on some of your blogs, in exchange for them putting your link on their blogs. This is typically the easiest way of going about it but unfortunately, some businesses don’t bite when this offer presents itself.

In that case, you can always get a paid media placement. So, you can write the business you’d like your link to be present on and ask what the investment would be for you to have your link featured on their page. They will inform you about their terms and if you feel comfortable with this, you can go ahead.

3. Find an Agency

Another way of going about improving your SEO ranking is through signing up with a helpful SEO or marketing agency. If you feel that trying to become an authority site on your own, trying to manage your backlink building and scouring the web for sites that offer backlinks with media placements is too much work for you, then you might want to consider hiring an agency to help you with this.

The benefit of having an agency is the fact that they know exactly what to do and how to best help your online gaming business reach higher heights. The way this process works is also pretty simple.

The first thing you are going to want to do is research a reputable SEO agency, see what they’re about and if they can help your business. Once you have found one, all you need to do is get in touch to set up a meeting. At the meeting, the agency should ask you a few questions along the lines of where you see your business in the next years and what the digital goals of your business are.

The agency will then take your answers into account and create some form of SEO strategy. In this strategy, you will most likely see how they plan to make you an authority site, how they envision your backlink strategy working and then how to propel you into a digital realm that is filled with online punters vying to use your site.

find-an-agency-for-seo

Closing Thoughts

This is most likely the easiest and fastest way to get your SEO ball rolling, however, it does come at a cost. SEO agencies know the power of their work and they charge for it, too. So, if you have the budget and you know exactly what you want, then an SEO agency is a good step. However, if your business is still new and you’re not sure how you want to approach the digital landscape, then you might want to spend some time taking a crack at figuring this out for yourself and once you feel completely confident with your idea, then you can hire the big guys to execute your plan. That’s about it.

Author Profile

Manuela Willbold
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.