Important SEO Factors You Need to Know to Improve Site Rankings in 2023
Billions of websites are active on the web. Each of them is trying to reach the top of a particular niche and compete against other websites in a similar niche. These websites are taking support of various SEO (Search Engine Optimization) techniques for this purpose.
However, the question is, “what SEO tactics play a key part in improving the website’s SERP (Search Engine Result Page) rankings, and what important SEO factors should be considered in 2023 to achieve productive results?”.
While SEO of a website is a continuous process that includes various techniques and methodologies, some highly effective factors can significantly increase website rankings.
As a digital marketer or website owner, you should be aware of highly effective factors that can significantly improve a site’s rankings in 2023.
Therefore, this article has put together valuable details about these factors. Reading it will help you be aware of these important factors.
Once you are aware of these factors, you can improve your SEO strategy and put more effort into making these factors work for your website rankings.
Further details are given below:
1. SEO Optimized Content
The first thing you need to get a higher rank on your website on SERPs (Search Engine Result Pages) is SEO-optimized content on your website.
However, you can prioritize search engines over the targeted audience. Creating content that converts and adheres to SEO practices is a skill and requires seasoned writers. Your content team should focus on a few things for this purpose.
The first thing is the easy readability of content posted on your website. Content that is easily readable features clarity and meaningfulness.
There is no need to use keywords frequently to optimize the content. SEO-optimized content features naturally placed keywords. Additionally, it includes short sentences and paragraphs that are well-connected.
Smart use of headings, sub-headings, bullets, and numbered lists are also considered stand-out features of SEO-optimized content.
Above all, SEO-optimized content is unique and free of plagiarized patches. So, it is essential to check your content for plagiarism using an advanced AI-based plagiarism checker with an extensive database to eliminate duplication.
You can check plagiarism online and then modify content to ensure uniqueness.
2. Site Speed
Search engines rank websites that offer optimum user experience (UX) higher on SERPs. Hence, if you want to rank your website higher, you need to ensure the optimum UX of your website. It is worth mentioning that multiple on-page, off-page, and technical SEO elements combine to ensure an optimum user experience on a website.
Faster site speed is one of them. If your website takes significant time to load pages, it will result in poor UX.
It is necessary to ensure faster page loading and overall site speed to keep the user experience at its optimum. You can do it by keeping the number of unnecessary redirects to a minimum, hosting your site on various local servers with the help of an efficient CDN (Content Delivery Network), and choosing the right web host for your website.
Moreover, if your website is built using a CMS (Content Management System), removing unnecessary apps and plug-ins will help you greatly ensure faster site speed. You can also minify the code for this purpose.
3. Image Optimization
Another important factor that can help you rank your website higher on SERPs in 2023 is image optimization. People have frequently started performing reverse image searches to find objects, people, and places they can’t name properly.
If your website is equipped with optimized images according to SEO guidelines, it will benefit greatly from this trend.
Pictures posted on your website will appear easily in the image search results, and you will be able to drive more traffic to your website.
You need to work on a few things to optimize images and rank your website higher on SERPs. First, you must compress image sizes before uploading them for faster loading of images. You also need to choose the right dimensions and format for the same purpose. Moreover, it is necessary to include keyword-rich ALT tags to help web crawlers understand the content of images.
Finally, to ensure image optimization, you should also name image files posted on your website according to their content instead of generic names.
4. Mobile Friendliness
It goes without saying that most internet users access the web using smartphones. Recent research says that over 60% of web traffic comes from smartphones. Search engines have also taken notice of this development and started mobile-friendly websites higher on search results.
Therefore, if your website is not mobile-friendly, you miss out on a large chunk of web traffic.
Moreover, you are reducing your chances of getting a higher ranking on SERPs.
The best way to avoid such a scenario is to ensure a mobile-friendly layout. Moreover, it is necessary to ensure an optimum site speed on mobile.
You can use various tools like Google’s Mobile Testing Tool and Google Search Console to evaluate your site’s performance on mobile.
Additionally, compressing images, adding a responsive layout, using HTML5, and keeping the font large to make your site mobile friendly.
5. Keyword-Rich Metadata
Putting it simply, the whole SEO strategy revolves around keywords. If you fail to use keywords strategically, you are losing the chances of getting ranked higher on SERPs. When you fail to appear on top positions of SERPs against particular keywords, your chances of driving organic traffic from search engines decrease significantly.
Hence, you need to use keywords to secure top positions on SERPs. Metadata is a perfect way of using keywords strategically. Hence, you need to use keyword-rich metadata, including descriptions and titles, to get better results.
Doing so will help web crawlers understand the purpose of your content and the users interested in your niche.
Final Words
The year 2023 will make it more challenging for websites to secure higher positions on SERPs with strict merits. If you want to keep your site at the top of search results, you need to focus on a few SEO factors that can help you up-rank your website.
Author Profile
- Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
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