How to leverage Telegram in a Digital Marketing Campaign to grow your Business?

By Manuela Willbold

As a business owner, you are always looking for new ways to reach and engage your target audience. With the advent of digital marketing, there are now more opportunities than ever to connect with potential customers. One platform that you may not have considered for your marketing campaign is Telegram.

Telegram is a messaging app that has over 700 million monthly active users. It is popular with businesses and individuals alike for its ease of use and its security features. Telegram also offers a number of features that make it ideal for marketing purposes, such as the ability to create channels and send mass messages.

You can easily get a Telegram account for your business using your business phone number. You can either use a regular mobile phone number or virtual phone number for Telegram.

If you are looking for a new way to reach your target audience, Telegram should be at the top of your list.

Here are some tips on how you can use Telegram in your digital marketing campaign to grow your business.

👉Create a Telegram channel for your business

If you have a Telegram account, you can create your own business channel. You will easily be able to alert your audience about the latest news, special offers, and the publication of fresh material with a Telegram channel.

It only goes one way which means only you will be able to send the message. Only you can post the information; recipients cannot reply or contact you through the channel. Therefore, the channels are excellent for informing clients about matters pertaining to the business.

👉Create a Telegram group for your business

If you have a Telegram account, you can create your own group. You can easily create groups on Telegram that contain administrator(s) and a maximum of 200,000 users. It goes both ways which means it is a bidirectional medium.

So users can communicate with one another directly by posting, leaving comments, and engaging in other interactions. It is the most effective technique to build an audience for a niche subject pertaining to your company.

5 Digital Marketing Campaign Strategies for using Telegram

It’s necessary for you to follow a streamlined strategy to make your digital marketing campaign successful. It gives you a clear vision of how to use Telegram for marketing your business.

1. Determine your business goals

Having a clear set of goals will allow you to understand what your business is about. It helps you to find your right target audience and interact with them through the telegram channel or group.

Goals can show you what kind of promotional materials and information you can forward to your audience so that they will be interested in your business and reach your end goal i.e., sales.

2. Make a plan for your content

Once the goals have been established, you may begin organizing your content. Planning and preparation are crucial because you will need to publish content on a regular basis. The best course of action is to define your approach using a content marketing pyramid.

3. Create content with value

Your target audience should receive important information from the content you show them. This is important because they will lose interest in your business and stop visiting your channel or group if they don’t find the content worth looking.

Additionally, every material should be validated because publishing false information can give your business a very bad impression of professionalism.

4. Use chatbots

Chatbots are very helpful in automatically posting images or conducting surveys as well as responding to simple or relatively common queries from subscribers. As you will be able to schedule content to publish automatically, this will make things simple to follow your content calendar.

Remember that bots cannot take the role of the person responsible for managing the group and deciding what content is posted.

5. Link building

You can tell your target audience or existing customers about your Telegram channel or group via link building. You can make social advertisements on Instagram, Twitter, etc. to bring more audiences to your channel and increase the chances of generating more leads.

Does Telegram benefit your Digital Marketing Campaign?

Telegram may seem not the biggest platform for running a marketing campaign but it is one of the best ones to reach a large number of audiences in a very less time. There are many benefits of using Telegram to boost your digital marketing campaign. Here are some of them:

1. Automatic actions

Telegram enables you to personalize your business channel or business group by automating a variety of tasks, such as scheduling contents and automatically giving message replies.

This is very beneficial because admins only need to check that users aren’t abusing the group while still making sure that it’s being used properly.

2. Compatible on multiple devices

Telegram can be easily downloaded and installed on any internet-enabled device, including computers, tablets, and smartphones. This is one of the many factors contributing to its high active user base.

3. Build a community

People with similar interests in the product and services of your business can connect in your business Telegram group. Users frequently exchange ideas, suggestions, and tactics as well as their thoughts and experiences. It forms a good community and enhances your business reputation.

You can also find specialists in any field using Telegram groups.  It is a method for developing commercial relationships, discovering partners or collaborators, enhancing visibility, and generating more leads.

4. Get quality leads

It can also be used to increase high-quality website visitors.  Participants in your Telegram group or channel are interested in the products and services the business provides, So you need to show quality content that makes them more excited.  Moreover, you must look out for your community and provide them with quality information.

5. Customer service experience

A telegram group is an excellent place to offer customer service. Not only it’s free, but it also has strong privacy for customers to feel safe. With chatbots, you can easily answer any FAQs and when necessary, you can answer complex questions on your own. It easy-to-use for customers and it allows businesses to get close to their customers.

Let’s get started😃…

You may use different to use Telegram for your digital marketing campaign. Let’s help you to create a channel as well as groups on your device.

How to create a Telegram channel on Android?

1. Open the Telegram app on your android device. (Make sure you have logged in to your account)
2. You will find a pen icon on the very bottom of your mobile screen. Click the “pen icon” button.
3. Click on the “New Channel” option.
4. On the name field, enter a fitting name for your channel. You can also add a description(optional).
5. Besides the name field, there is a camera icon. Tap the icon to choose a picture and set it as your display picture (DP) for your Telegram channel.
6. On the Channel settings, choose a channel type with Public or Private. A public channel lets you set a link(permanent) for your Telegram channel.
7. Press on the tick icon to make your confirmation.
8. On the following page, add subscribers to your channel from your list of contacts. If you don’t want to add subscribers at the moment, then you can skip it.
9. Press the right-pointing arrow on the bottom right of your screen to complete the process of creating your Telegram channel.

How to create a Telegram channel on iPhone?

1. Open the Telegram app on your iPhone device. (Make sure you have logged in to your account)
2. You will find a message icon on the very top-right of your mobile screen. Click the “message icon” button.
3. Click on the “New Channel” option.
4. Next, press the “Create Channel” button.
5. On the name field, enter a fitting name for your channel. You can also add a description(optional).
6. Besides the name field, there is a camera icon. Tap the icon to choose a picture and set it as your display picture (DP) for your Telegram channel.
7. Click on Next to confirm.
8. On the Channel settings, choose a channel type with Public or Private. A public channel lets you to set a link(permanent) for your Telegram channel. Press Next.
9. If you don’t want subscribers to save the posted content, Toggle on the “Restrict Saving Content” option.
10. On the following page, add subscribers to your channel from your list of contacts. If you don’t want to add subscribers at the moment, then you can skip it.
11. Tap Next to complete the process of creating your Telegram Channel.

How to Create a Telegram Channel on Desktop?

1. Open the Telegram app on your desktop. (Make sure you have logged in to your account)
2. You will find a message icon on the very top-right of your screen. Click the “message icon” button.
3. Click on New Channel.
4. On the name field, enter a fitting name for your channel. You can also add a description(optional).
5. Besides the name field, there is a camera icon. Tap the icon to choose a picture and set it as your display picture (DP) for your Telegram channel.
6. Click on Next to confirm.
7. On the Channel settings, choose a channel type with Public or Private. A public channel lets you set a link(permanent) for your Telegram channel. Press Next.
8. Press Done to complete the process of creating your Telegram Channel.

How to Create a Telegram Group?

1. Open the Telegram app on your Android, iPhone or Desktop. (Make sure you have logged in to your account)
2. You will find a pen icon on the very bottom of your android screen or a message icon on the very top-right of your iPhone/desktop screen. Click the “pen icon or message icon” button.
3. Select the contact names to add to your Telegram group.
4. On the name field, enter a fitting name for your group. You can also add a description(optional).
5. Besides the name field, there is a camera icon. Tap the icon to choose a picture and set it as your display picture (DP) for your Telegram group.

Now you should be on your road to success with Telegram and digital marketing!