How your Offline Marketing can Help your Online Brand
We live in a world with an ever-increasing focus on the digital sphere.
But many businesses lose out because they neglect the simple fact that offline marketing is still highly effective and can actually be used in conjunction with your online presence.
You have spent a lot of time and effort building and honing your brand, maybe even taking some tips from the Royal Family in the process – which five offline marketing tips should you be considering?
1. Printed Envelopes
Customised printed envelopes can make a real splash and be one of the first tangible things from your business a customer actually sees. With that you need to think about what you want to communicate from the outset – are you a fun-loving business? Do you focus more on subtle restraint? Or are you focused on pure practicality? Whatever your brand identity you can enhance it consistently through custom-branded envelopes.
2. Business Cards
Networking is a highly productive way of getting your business and your brand out there. Whether it’s networking with potential industry partners at industry events, or networking with customers, there’s still a lot to be said for face-to-face meetings.
With a business card, you can make sure you always have a concise snapshot of your business name, your name, and your contact information to hand to potential leads in just a few quick seconds.
3. Branded Merchandise
Everyone loves a free gift, and now it’s easier than ever to get custom-printed merchandise for you to give out. Whether you choose to give it out at events, or as an extra bonus incentive such as a free gift with a purchase valued X amount or more, is up to you.
With so many options like clothing, technology, USB sticks, stationary, cups/mugs/bottles, and more you can really tailor your gift to what will mean the most to your customers.
4. Brochures and Sales Letters
Offline marketing still works. We live in a digital age, so tangible marketing materials that customers can really hold go a long way to making your business and brand memorable. Investing just a little more in high-quality printing can really make all the difference and ensure that your brand is perceived as going the extra mile compared to others.
5. Posters
The good old-fashioned poster is still one of the more effective ways of building your brand perception, particularly when you’re a new business vying for attention in the marketplace. Be careful of potential regulations however and be sure you get permission from the relevant land/property owners before putting up a poster somewhere.
With these simple offline marketing tricks, you can funnel attention to your online brand!