How can AI Summary Generator Tools Improve Email Marketing ROI?
Email marketing is easily one of the biggest marketing channels of the last decade. It has become even more popular now. Many businesses use email marketing to generate leads and pitch their business model to prospects.
It also plays a huge role in generating ROI for companies. Email marketing can greatly help expand your business if it is done right. Now, it is obvious that a company needs content to add to their emails so they can convince a prospect to use their services or products through email marketing.
What if we told you that an AI summarizer can help businesses get better content for their email outreach campaigns, leading to better ROI from this channel. If you want to find out more about it, then keep reading till the end as we discuss what exactly companies can use it for to get better ROI from email outreach. So, let’s get right into it.
1. Creating Concise and Compelling Subject Lines
According to Hubspot, “64% of recipients decide to open or delete emails based on subject lines.” Keeping this in mind, writing a compelling subject line for electronic mail becomes quite essential for businesses who are looking to use email marketing as their main channel.
This can easily be done by leveraging an AI summary generator, as it understands the context of the text you input and shortens it to keep only the required one. Companies can write what their electronic mail content is about, and the summarizer can give them a concise subject line containing an overview of what’s written in the electronic mail itself.
It makes the subject line compelling and to the point for the recipient, convincing them to open the email. The more recipients open a company’s emails, the more potential customers they can get, leading to better ROI from email marketing.
Here’s an example demonstration:
As you can see, the summarizer tool effectively turned a low-quality email subject into a high-quality one.
2. Making Your Email Bodies Succinct
Subject lines aren’t the only thing that matters in an electronic mail. Its body is perhaps the most important thing and one that matters the most since it contains the content needed to turn prospects into customers. A comprehensive marketing email body increases the chances of prospects getting convinced to utilize your services.
Most successful businesses keep their marketing email body to a few lines only. This can help the recipient skim through it and find its purpose without spending a lot of time. If you’re struggling to write a comprehensive electronic mail body that encapsulates its purpose and makes it engaging at the same time. You can use an AI summarizer for it.
In order to do that, type in whatever you want to make your business’s marketing email about, and the summarizer will automatically exclude irrelevant text from the email’s body. This can help companies compose marketing electronic mails that are to the point and more likely to generate better ROI by convincing more prospects.
To put this into perspective, here’s a demo of a summarizer doing exactly what we’ve discussed:
The summarizer tool shortened the body of the marketing email and only kept the necessary information to convince the recipient to check out the free trial.
3. Generating Short CTAs for Better Response
“Email marketing with just one CTA increases sales by approximately 1,617%”, says Sixth City Marketing. Therefore, businesses must add at least one short CTA in their email marketing campaign.
A long CTA isn’t as effective as a short one that only contains a single or a couple of words at the most. It can catch the recipient’s attention and help them climb the next stair of becoming your customer, increasing your ROI.
You can use a summarizer to generate a short CTA for your business marketing campaign. To create short and catchy CTAs, all you must do is type what you would like to include in your CTA, and the tool will shorten it for you. This can be a great way to generate concise ones that fulfill your purpose.
The below demonstration shows how it can work:
It’s obvious that such tools can come up with effective CTAs even if you write a longer one in the input box.
These are some of the ways an AI summary generator can help businesses improve their electronic mail marketing content, which will, in turn, increase their ROI.
Conclusion
Email marketing campaigns require quality content to generate ROI. It can be boosted by using an AI summarizing tool to generate better and more effective email content, which can, in turn, convert more prospects into customers. In this article, we’ve mentioned some ways a company can use AI summarizers with examples to capitalize on their investment in electronic mail marketing.
Author Profile
- Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
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