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5 Expert Copywriting Tips for Business Marketing

5 Expert Copywriting Tips for Business Marketing

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Quality copywriting is fundamental to digital marketing because when properly combined, you can establish a lucrative relationship with several customers.

Now that you know the importance of copywriting to digital marketing, it is time to nurture your copywriting expertise.

Here are 5 essential copywriting tips to get the best out of your ads.

1. Develop a Narrative Arc

develop-a-narrative-arc-for-business-marketing

Like any well-written story, copywriting works better when there is a narrative arc to follow. For example, a newsletter must comprise a beginning, body, and end. This should also apply to a blog or even an appealing Instagram story.

The structure should be as follows:

  • Beginning: An opening to guide the audience through
  • Body: Content that is meaningful
  • Conclusion: An ending that ties it all together, leaving your audience inspired

Creating your copy using this structure aids in painting a picture that will really resonate with the individual reading it.

2. Ensure Your Customers Stay Engaged

ensure-your-customers-stay-engaged-in-business-marketing

We are presently in an attention-driven age, where businesses are consistently vying for customers’ attention. Every piece of content you craft must have something to offer to the customer. This should include:

  • Information that is educational or beneficial to their lives
  • An increasingly thought-provoking post
  • Relevant information
  • An interesting post that’s light-hearted or funny

You might even try combining all the above concepts. However, you must ensure that you aren’t writing filler content or irrelevant information.

3. Know Your Target Market

make-your-target-in-marketing

If you are fully aware of who you are marketing to, you will craft much better content, focused on these specific people. The key here is to know the needs, desires, and pain points of your target market. It is important to note that whatever approach you take must be appropriate for your brand. You’ll have to take certain proactive measures to ensure you remain at the top.

These include:

  • Carrying out marketing research
  • Noting how they interact with the rest of the world and what they react to\
  • Knowing exactly where online your customers spend their time

4. Headlines Are Important

headlines-are-important-for-business-marketing

Your content’s headline is what attracts your audience first and captures their attention. It must comprise a few words and be intriguing while giving the reader an exact idea of what the content is on. This also should apply to subheaders within the post and should remain consistent throughout.

They must be closely related. You can be creative here but ensure that you do not get too abstract or obscure. The more creative and strategic you are with the headline, the higher your chances of grabbing the reader’s attention.

5. Utilize an Active Voice

utilize-an-active-voice-for-marketing

Sales copy is mostly about getting the audience to act. A fundamental copywriting tip is to ensure your post is written in an active rather than a passive voice. “Buy three items now and get one free”, for example, is way more convincing than “get an item free for every three items purchased”. The first subconsciously inscribes an action in our minds, compared to just a concept.

A lot of thought and planning goes into writing for content marketing. You could always opt for hiring a professional content writing agency to craft your content. By following these copywriting tips, you will definitely stand out in an overly crowded marketplace.

Author Profile

Manuela Willbold
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.