7 E-commerce Marketing Methods Every Small Business Must Try in 2025

7 E-commerce Marketing Methods Every Small Business Must Try in 2025

7 E-commerce Marketing Methods Every Small Business Must Try in 2025

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The competition in e-commerce is getting fiercer. Nowadays, setting up a webshop and a few Facebook posts isn’t enough to attract visitors anymore. You have to go a few steps further to give people a reason to buy your products.

Whether you’re just starting out or looking to scale, here are 7 marketing methods to consider if you want to get ahead in 2025 and out from the crowd.

Top 7 E-commerce Marketing Methods for Small Business

1. Invest in UGC and paid Ads

Invest in UGC and paid Ads

UGC content is marketing gold. While it’s slowly gaining steam, it’s one of the top marketing strategies you should be using if you want to skyrocket your brand in 2025. Not only does this type of content increase conversions, but it also helps build trust and authenticity around your brand.

How does it work? By working with a skilled UGC creator UK, you receive authentic video content for your paid ad campaigns on Facebook, Instagram, or TikTok.

Since UGC content is considered raw, honest, and authentic, customers see it as real and trustworthy, compared to the polished branded content. After all, UGC is up to 42% more effective than branded content, according to recent studies.

2. Run Influencer Marketing Campaign

If you thought that influencer marketing was just for big brands with massive budgets, think again. Thanks to the rise of micro and nano influencers, this influencer marketing strategy has become accessible to small businesses, too.

The good news is that smaller influencers often have highly engaged followers who trust their recommendations — and at a fraction of the cost of larger influencers.

Look for influencers who are the best match for your brand values and already speak to your target market or a segment of it. Build long-term relationships with influencers who can regularly promote your products instead of confusing on one-time collaboration. This helps their audience develop familiarity with your brand, boosting trust over time.

3. Focus on Your SEO Strategy

Focus on Your SEO Strategy

Even with all the new social platforms and unique ad strategies, SEO will remain the backbone of e-commerce in 2025. Small businesses that aren’t optimizing their websites are leaving money on the table. Organic search remains one of the most reliable ways to drive traffic to your site without paying for ads.

In 2025, focus on optimizing for long-tail keywords that target specific user intent. Voice search is also booming, so think about how people talk, not just type when creating your keyword strategy.

Don’t forget about the local SEO if that’s relevant for your business, and optimize for Google’s “featured snippets” to increase your chances of getting into the top spot on the search results page.

4. Get into TikTok Marketing

TikTok is a platform that has turned into a viable platform for many e-commerce businesses, even more so, since they launched Tiktok Shop. Based on the statistics, selling products just got much easier.

And you don’t have to do silly dance moves or challenges anymore. Creating fun content is still relevant for TikTok, but it’s not just entertainment anymore. Increase your reach, set up a shop, and give your followers an insight into behind-the-scenes of your business.

Showcase how your products are made, give tutorials, or share UGC content. If organic reach isn’t good enough for you, try Spark Ads to boost your reach to target a broader audience.

5. Work On Upselling and Cross-Selling Tactics

Sometimes the easiest way to grow your sales isn’t by acquiring new customers but by increasing the value of each transaction. That’s where upselling and cross-selling come in.

Upselling and cross-selling aren’t complicated at all. WooCommerce and Shopify have plugins that automate the process with a few clicks. During the checkout process, recommend products that complement what your customer is already buying. For example, if someone is buying a laptop, suggest a laptop case or an extended warranty.

6. Get Started with Affiliate Marketing

Get Started with Affiliate Marketing

For small businesses, affiliate marketing can be a very efficient way to expand your reach without heavy upfront investments. Affiliates — bloggers, influencers, or even loyal customers — promote your products in exchange for a commission on any sales they drive.

This is a great tactic for small businesses because you’re collaborating with people who have a much wider reach than you, but a similar or same target audience.

It’s low risk because you only pay when a sale is made, making it a win-win for both parties.

7. Give Text Messaging (SMS) Marketing A Try

Text messaging might seem old-school, but SMS marketing is still incredibly effective — with open rates as high as 98%. For small businesses, it’s a direct line of communication with your customers, offering a chance to send flash sale alerts, exclusive offers, or even order updates.

Make sure your messages are short, to the point, and include a clear call to action. Text messaging is perfect for urgent offers, like a 24-hour sale or a reminder to complete an abandoned cart checkout.

Don’t bombard your customers with messages. A few well-timed texts per month are plenty to keep your audience engaged without feeling spammed.

Bonus: Tips for Improving User Experience

If you want to increase sales in 2025 and grow your business, having a flawless user experience is crucial to converting visitors into customers.

Forget about clumsy websites and slow pages that lead nowhere. In 2025, customers expect fast-loading websites, easy navigation, and seamless checkout processes that can be done within minutes – from start to finish.

Best practices for your online shop:

  • Optimize your site for mobile
  • Reduce loading times by compressing images
  • Make sure your product pages are clean, with high-quality images and clear descriptions
  • Ensure your checkout process is simple with minimal steps

Author Profile

Christy Bella
Christy Bella
Blogger by Passion | Contributor to many Business and Marketing Blogs in the United Kingdom | Fascinated with SEO and digital marketing and latest tech innovations |