How to Fix the Problem of Losing Instagram Followers?
Seeing your Instagram followers go may be a real bummer. Every time we fail to connect with our audience, we ask ourselves, “What went wrong?” What am I doing wrong, and how can I cure it?
Here are six reasons your readers are unfollowing you and some alternatives to help you build an engaged Instagram following.
Pro tip: We recommend that you get secure real Instagram followers using Path Social. It is a simple and safe service to get a large number of real subscribers in a short time.
6 Reasons for Losing Followers on Instagram
1. Lack of Consistent Posting
Some writers have expressed concern that they “bug” their followers on Instagram by posting too often. Thus, they may update their status once every two days. Alternatively, people only share content when they are in the mood or have something to sell. Avoid doing this if you want your readers to stick around and participate.
People will continually come to you when you demonstrate consistency in meeting their needs. Actually, it works against you to be inconsistent with your posts.
Posting seldom teaches Instagram’s algorithm to ignore your posts when they don’t appear in your followers’ feeds. After a few days of no posts, your audience will start engaging with other people’s material.
By doing so, you may retrain your reader’s algorithm to display less similar material and more relevant information based on their social media engagement. As a result, fewer people will see your posts.
Plus, if your arrival time is a mystery, why would anybody want to follow you?
Give this a go instead:
Posting every day may seem like an insurmountable task, but it’s really very manageable if you plan ahead. You improve your odds of remaining in your readers’ algorithm by posting often. And you’d be surprised at how little time it takes!
2. Skipping Too Many Points
A lot of writers have the impression that involvement only means talking about their own profile, but that’s not really true. Engaging with other users on their profiles is just as important as engaging with them on your own posts when it comes to starting discussions.
There will be a lengthy wait for authors who sit on their hands and hope that people will find them. Instagram is a great platform for writers to identify themselves and boost interaction by liking and commenting on other people’s posts.
Give this a go instead:
Take a few minutes out of your day to engage with other users by liking and commenting on their posts. Respond to posts that pique your interest using three or four hashtags that you think your target audience utilizes.
In episode six of the Book Marketing Simplified podcast, various conversation starters and strategies to boost engagement are discussed. The episode is brief, but packed with useful information.
3. Missing the Mark on Your Ideal Audience
If you’re seeing a decline in your Instagram following, it’s likely because you’re sharing posts that don’t resonate with your target audience. A lack of focus and direction in sharing content will cause your followers to unfollow you.
Consider the question, “What’s in it for me?” from the perspective of the individual perusing your profile. If I follow them, what will I accomplish?
Give this a go instead:
Find out who you’re writing for and always ask yourself, “Would they respond to this?” Would this be humorous to them? Do you think this is something they’re having trouble with? Making content for your blog becomes a lot easier when you narrow your attention to your ideal reader. This is because you are more likely to write pieces that your target audience will connect with and react to.
4. Unrealistic or Deceptive Bio
In only five short seconds, you can convince people to follow you on Instagram using your bio. To a large extent, it determines how others see your profile. Still, a lot of writers either don’t use it at all or leave it blank.
People won’t stick around if your bio doesn’t tell them what to anticipate from you, the kind of information you publish, or the benefits of following you.
Give this a go instead:
Bios that grab people’s attention right away are easier to write than you would imagine.
5. The Absence of Hashtags
Have a mental image of Instagram’s hashtags as a file cabinet. They aid with the organization and discoverability of material. That “file” contains all the posts that have that particular hashtag. Searches for that hashtag make it easy for your target audience to peruse all the postings that use it.
Using inappropriate hashtags prevents writers from reaching their target audience. Another great strategy to increase interaction is to use hashtags. That being said, your lack of hashtag use might be the reason for your declining following count.
Give this a go instead:
You would be surprised at how easy it is to use hashtags. Indeed, with no effort, you may compile a collection of pertinent hashtags to use whenever necessary.
6. Excessive Advertising
Instagram, like other social media, is most effective when its primary goal is to facilitate connection rather than marketing. Absolutely! We can promote our books and let people know where to get them. However, Instagram would lose its engaging nature if used only for advertising purposes.
Give this a go instead:
Make content receptors. The sheer volume of social media content may be overwhelming when guidelines for appropriate posting are lacking. Plus, you risk coming out as too salesy if you only discuss your book.
Sum up
Just by tweaking a few things here and there, you can keep readers interested and coming back for more.
Curiously, some social media influencers see the benefit in having Instagram followers unfollow them. That’s why:
- They prioritize assisting those who are sincere in their desire to engage with their material. Unfollowing is totally fine if followers aren’t getting value.
- Additionally, with every unfollow, their genuine community is honed. For those working in creative professions like writing, connecting with their desired audience is crucial for sharing meaningful insights that might help others on their own paths.
- Lastly, the quality of the connections is more important than the quantity of followers. The real involvement it shows is more essential than the number itself.
- The loss of followers may seem like a bad thing, but it’s really just a stepping stone to a more genuine and engaged audience.
Author Profile
- Blogger by Passion | Contributor to many Business and Marketing Blogs in the United Kingdom | Fascinated with SEO and digital marketing and latest tech innovations |
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