Advanced Techniques On How To Get TikTok Followers And Elevate Your Account
TikTok is one of the biggest and fastest-growing social media platforms in the world and it has provided a platform for users to have fun and also to make money. It grew in popularity during the 2020 pandemic and it now has over a billion active users.
So, if you are looking at the world of influencer marketing, the TikTok app is your ideal place to be. Creating an account is one of the easiest steps but how do you get followers and build your account? TikTok marketing is not a very easy process and one has to be very intentional and precise in learning how to raise your follower counts.
Growing your account on TikTok can be quite slow and stressful but a higher follower count definitely means more views. We’ll be discussing tips on how to get more followers on TikTok and elevate your account because it is important to grow the account organically.
Although a large following or audience does not equate to automatic success as a content creator, some of these tips will help you to make your account a successful one.
How To Get More Followers On TikTok?
Know your target audience
There are various categories of users on TikTok, and it is very important to know what category your followers belong to before you start churning out content.
Categories of content users might be interested in include lifestyle, sports, education, food, music, movies, etc. It would be disastrous to put out fitness content for an audience that is more interested in fashion and lifestyle.
It is easier to identify your audience by putting out sample or experimental content and then checking the TikTok analytics and see what grabs their attention the most. TikTok analytics is very important if you want to learn how to gain more followers on TikTok.
Hop On Trends
After you have identified your target audience, hopping on trends is a fast way to elevate your account as it puts your content among the trending ones, which in turn leads to a wider reach.
Trends are for a period of time, so it is important to seize the opportunity to showcase your creativity. Some trends go viral and this brings in more reach, which might tempt you to partake in every trend.
Always keep track of trends and make sure you are updated but Do not just jump on any trend. It is important to stay on brand, and adaptability is allowed but don’t deviate from your niche because of trends.
Collaborate With Other Creators
TikTok has a feature that allows you to collaborate with other content creators. It is advisable to use this feature often, as it gives your content a wider reach.
Apart from the fact that a collaboration gives your content more exposure, it also allows a form of community exchange or swap with your collaborator’s audience. Your collaboration has to be intentional and strategic; never do a collaboration for the sake of it.
Ensure that attention is paid to the needs of your audience as much as it is paid to the needs of your collaborators. A successful collaboration is a win for all parties involved, and it might lead to the beginning of endless opportunities.
High-Quality Videos
Putting out videos of high quality is a very effective way of growing your following on TikTok. It doesn’t have to be top-grade videography, but TikTok has different effects that can be used to edit and deliver quality videos to your followers.
Pay attention to the details and make sure you are adding value. You want to make your content as realistic as possible, so it is also advisable to not over-apply the editing features.
Put out short and concise videos to keep the audience’s interest heightened. You can also drop long videos, but you need to possess exquisite oratory or storytelling skills so your audience won’t get bored and lose interest midway.
Hashtags And Captions
Using hashtags and related captions helps to filter and streamline content for the right audience. It makes it very easy for your audience to find your content. You could include general relevant hashtags, specific ones, or even trending hashtags, as the right hashtags can send one’s video viral.
It is advisable to be creative with the hashtags and captions and don’t be repetitive, as innovative hashtags might attract an audience. If you have an established audience, you might create a branded hashtag so your audience can easily identify with your content.
Adding closed captions can also boost the visibility of your content. Make sure your caption is legible and very concise. Also, your caption must be properly timed to match the actions in the video. Remember not to spam with too many hashtags or irrelevant ones. Do not use a cat hashtag when you post a dog video. Your followers are going to be confused.
Consistency
Always be consistent with what you put out. Never leave your audience waiting for too long. Your videos are more likely to be seen if you are very active on TikTok.
You might struggle for engagements and views at the early stages but do not let it bother you. Users are more likely to be interested in an account that drops content regularly compared to one that drops once in a while. Upload videos daily if you can because an active account is more likely to gain attention than an inactive one.
Consistency isn’t about being active alone. You need to be consistent with what you feed your audience too. Once you have figured out your audience and your niche, be consistent with what you put out.
Do not post fitness content today and your next video is a movie review or food review. There is no consistency with that but you could follow up a fitness post with a video of you hopping on a dance challenge with you modifying your previous routine into a dance. That speaks consistency and you are not diverting away from the brand.
Be Educative
You need to be educated if you want to learn how to gain followers on TikTok. Providing educational and informational content is something that gives your account more clout. It does not have to be something academic. You could just drop tips that are useful or applicable to daily activities.
It could also be simple life hacks such as ‘’innovative ways to tie your shoelaces’’ or ‘’how to knot a tie in five seconds’’. It is advisable to fine-tune your informative content to what your brand represents. You can not be posting food recipes when your brand is known for posting sports content.
Timing
Knowing the right time to post your content is a very valuable asset to possess. In the course of getting to know your audience, you can assess when your audience is more likely to be online.
You can assess this by putting out experimental videos to check it out. Then you can start dropping your videos at the right time. The ‘’right times’’ is usually evenings after work and weekends but it generally depends on your audience.
Time zone also varies, especially when you have an international audience, so putting out experimental videos helps to figure out when your audience is online and active the most.
Videos with high engagements and views tend to have more visibility so having the right timing is an essential tool. You can produce your content at any time of the day and just wait for the right time to hit “post’’.
Engage Your Community
Engaging your audience is a very valuable tool to grow your account with. Make sure you interact with your followers by replying to comments, liking their comments, etc. You can host interactive Q&A sessions to make everyone feel like they are part of your community. TikTok has a livestream feature and it is advisable to use this feature at least once in a while so your fans don’t have the feeling of being fed content by a bot. They need to feel that you are human like them and can also reason and feel what applies to them.
You should also engage other TikTok creators. Follow creators with similar content to yours and engage them by liking their posts and replying to them. Their own community might find you in the comments section and pick up on your own content from there. You gain new and free TikTok followers by engaging your community.
Create/join Challenges
TikTok users come up with different challenges daily. Challenges could be about anything. Your fans could even dare you to do something and it becomes a challenge from there. It is logical to participate in challenges your audience is also participating in. There are popular trends and You can also create your own special challenges and have your followers hop on it. It is a very effective way to reach new audiences especially if the challenge goes viral.
Some challenges can be quite hilarious while some can be embarrassing but there is nothing wrong with your followers seeing a little goofy side of yours. I believe it endears you to them more.
Trending Songs And Videos
Quite a number of record labels partner up with TikTok to promote their songs, and often times they want creators to use the songs for their own videos to create buzz and more attention for the song. Using a trending song for your own video is a very effective means of putting your video out there for more visibility. By extension, your TikTok profile gets more visibility too.
Your follower growth is dependent on how up-to-date you are with trends, and evolving with trends increases your TikTok presence.
Other Platforms
A very particular TikTok strategy that users have found useful in its contribution to TikTok growth is the inter-promotion of videos across other social media platforms.
There are a number of videos on Instagram with TikTok watermarks, and this gives more reach to your TikTok profile. Promoting your video content on other platforms such as Instagram, Facebook, and X [formerly known as Twitter] is a very effective way of bringing attention to your TikTok profile.
User Generated Content
One of the ways by which you can amass real TikTok followers is by sharing user-generated content. It brings more interactions from your community and also adds realness to your profile. You can share content that aligns with your own brand or ones that add more context to what you are putting out yourself.
It is very important to seek consent from the original owners of the video content and give credits where it is necessary so you will not have a case of hijacking content. originality contributes to TikTok’s growth.
Growing Your TikTok Account
Some people don’t grow their account organically and pay for views through TikTok’s ad services and the TikTok algorithm doesn’t filter bots from organic views.
How to get more followers on TikTok should not be a problem if one dedicates time and effort to putting out quality and relatable content and also following the steps outlined in this article. Do not be afraid to push limits or test boundaries as there is always room for creativity and innovation.
Evolving and rebranding is also allowed because you might at a certain point feel like you are no longer comfortable with what you are putting out or you feel like your fans no longer consume your content like before. This could be because your content is now monotonous or they have just simply outgrown your content.
It is perfectly normal for you or your audience to outgrow your content and It is not necessarily a bad thing. It is now up to you to grow and evolve either by rebranding and bringing up new content or modifying and being creative with the existing brand. Whichever one you choose, just make sure you are catering to the needs of your new audience or the adjusted taste of the old audience.
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