How to find the Custom Marketing Strategy that’s right for your Business

By Manuela Willbold

Every year it seems like we’re introduced to another marketing strategy. At this point, there are so many different ones to choose from, and it can seem almost impossible to pick.

However, not every marketing strategy will work for you since different businesses require different approaches. While most marketing strategies do have the same goal – spreading the word about your business to as many of the right people as possible – they have vastly different ways of getting there.

So, how do you find the right marketing strategy for your business?

Figure Out What Your Business’ Core Values Are

To find the right customized marketing strategy for your business you must start by figuring out what your business’s core values are. What do you stand for, what do you want your business to say and what do you want to focus on? The core values of your business must align with the strategy you choose to give you credibility. If there’s a mismatch, potential customers might see you as insincere – which is a surefire way to make your strategy fail right away.

When you’re considering which marketing strategy to go with, also take into consideration that the online ad market is in decline at the moment – so going in another direction might be a good idea. However, this doesn’t mean that this strategy still can’t be successful for you. You’ll just have to make sure that you’re doing everything right and that it’s authentic to your values.

Look at the Marketing Tools Available to Your Business

If you still have no idea what to do marketing-wise, maybe try going at it from a different angle – and take a look at the tools you have to work with. While this approach may seem kind of backward, it’s actually a great way to get inspired by the many different solutions out there. For instance, if you scroll through some of the best marketing software for your company, you’ll see plenty of examples of how other businesses have used each software to spread the word about their product.

Let’s say you’re looking at email marketing software like Drip or MailChimp. To sell themselves to you on their websites, they’ll often provide cases of satisfied customers who are using their software to successfully execute a wide variety of marketing strategies. This way, you might see someone with a product similar to yours and how they’ve managed to market their business into a successful venture with the software in question. Who knows? Maybe the perfect strategy is waiting for you along with a great marketing tool that’ll help you execute it effectively.

Choose a Marketing Strategy – and Give It a Go

The last step in this article is, in theory, quite straightforward: You’ll have to look at your options, make a decision – and start executing the strategy you’ve settled on, whether it’s a product, brand, content, or social media marketing.

It’s important to mention, though, that just because you’ve chosen to go with one specific marketing strategy, it doesn’t mean that you can’t change it up later or add another. Perhaps you start out by focusing on brand marketing, but later decide that your energy is better spent focusing on product marketing instead. This is a fairly simple transition, which among other things involves regularly putting out PR and press releases – to, ideally, get your product to make headlines and reach a wider audience when you launch something new.

You don’t have to stick to just one marketing strategy – in fact, many complement each other very nicely and are definitely worth the extra effort.

Author Profile

Manuela Willbold: Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.