5 Business-Booming Ways PR Agencies Improve UK and London Businesses

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5 Business-Booming Ways PR Agencies Improve UK and London Businesses

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If you run or manage a UK or London business, why would you work with a PR agency?

PR agencies can dramatically increase your business’ traction and bring you to levels of success that you never thought imaginable.

You might have trouble reaching an audience or establishing your business name and brand among your competitors.

Your ads may not attract potential buyers or lead to sales. Your business may not survive if it isn’t reaching a larger group of potential customers. It’ll be hard to expand and grow your business if your brand isn’t reaching people’s awareness, especially in a positive and effective way.

But luckily, PR agencies know exactly what to do to get your business the visibility it needs.

But what does a PR agency do? And how can it improve your UK or London business performance?

First off, PR agencies:

  • Don’t buy ads
  • Don’t use billboards
  • Don’t write stories for reporters
  • Don’t write cute phrases to persuade people to buy products they don’t need

PR agencies can help your UK and London businessWhat can a PR Agency Do for Your UK or London Business?

They promote businesses and individuals via editorial coverage which is much more tailored and customised than general advertisement.

PR agencies do what is known as “earned media” or “free media” – which are stories that go on websites, magazines, newspapers, and on television. What they don’t do is “paid media” such as Google Ads

PR agencies and ad agencies essentially have the same goal in mind, which is to promote clients, whether they are businesses or individuals, and make them known as relevant, honest, important, and as valuable as possible in the public eye.

Yet, these two types of agencies do this in different ways. Paid advertisements can appear quite skeptical about potential customers. But purposeful blog articles, a television, YouTube or social media presence and having other businesses promote a business gives your UK or London business the advantage of having validation from other organisations as social proof. This is seen as more favorable and will make your business more attractive and established.

How Will a PR Agency Manage Your UK or London Business?

  • Anticipation 

    A PR agency will analyze, anticipate, and observe the public opinion, issues, and attitudes that might make a difference, whether good or bad, on the plans of the organization.

  • Help With Management

    PR agencies will coach and consult management at all different levels within the company in regard to the best plans of actions, policy decisions, and communication. While also keeping in mind the impact of their actions.

  • Constant Learning and Growth

    PR agencies will conduct research and evaluations constantly so they can find the best programs and plans of action that’ll best bring about the success of your UK or London business. The research and evaluation may include financial, marketing, fundraising, relations with the community or government, and other programs.

  • Planning 

    PR agencies in the UK or London can implement your business’ efforts to influence public policy. They’ll set objectives, plan, budget, recruit the best and train staff, and create facilities that’ll help all facets of your business.

A PR agency does fantastic work that can dramatically raise your brand’s influence. People will gravitate towards your business after being constantly aware of what it can do to their lives. But what does all this work involve? What do they do that’ll drive your business? Here are some of the tactics that PR agencies use to help your UK or London business.

  • Write press releases
  • Write speeches
  • Create pitches that send them directly to journalists and publications
  • Create special events for outreach
  • Do extensive and informative market research
  • Grow business contacts through networking and sponsoring at events
  • Copywriting and guest blogging
  • Creating public relations strategies
  • Using social media to increase brand awareness

Any UK or London business should work with a public relations agency if they want to secure their business, enhance or build their reputations through multiple media.

The best PR agencies can analyze any business, the voice and positive messages and create a message that can generate positive and attractive media stories that may go viral. Agencies know the marketplace, as well as their client and work with different influencers.

5 Ways a PR Agency Will Improve your UK or London Business

  • More Leads. Due to covering multiple media outlets, your business will be massively visible and will reach to a larger pool of people that can potentially be customers or clients.
  • Better Employees. A good business reputation will attract more qualified and quality employees. A good PR strategy establishes your business as a leader and increases your reputation to those who want to work for the best.
  • Better Brand Identity and Clear Message. A thoughtfully made PR strategy produces a clear understanding of your company’s key messages and brand. It won’t only be clear but better made to suit multiple forms of media.
  • Save Money. You don’t need to spend money on paid ads that don’t have the same power as advertisements through “free media”.
  • Be seen by potential acquirers. If your goal is to be seen by a larger firm, then working with a PR agency is a requirement. Visibility in all media outlets is necessary, and a PR agency can give you awareness and reach you need to be noticed.

At ClickDo, our number one goal is to give your UK or London business the visibility and exposure you need to succeed. ClickDo is one of the most trusted and reliable digital marketing firms in the whole country and would be honored to work with you.

We’ve helped countless businesses in London and all around the UK. Don’t you want an advantage against your competitors?

Contact us to see how our PR team with the other services we offer can build your business and create a breakthrough towards your success.

Author Profile

Manuela Willbold
Manuela WillboldOnline Media & PR Strategist
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
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