What To Do Before Upgrading Your Website?
When a website is upgraded, it can sometimes be for the worse – you may have found websites where updates and changes have made them harder to use and difficult to navigate.
This may even put you off upgrading your own website and some business owners leave their company’s website stagnant for many years. However, this can portray an outdated and incorrect view of your company.
Website users are used to up-to-date sites, which are easy to navigate and have the same amenities as well-established websites that also rank highly on search engines (eCommerce, chatbots, etc). They immediately put off a website that looks and appears outdated.
Therefore, upgrading your website is necessary; however, if you are concerned about the outcome, here are some steps to take before you start.
Table of Contents
Research Modern Web Design
When planning to upgrade your website yourself, or giving a web designer a vision of your new website, you should always conduct thorough research into the type of web design that you want to use as well as the current trends in web design.
This will ensure you have a solid plan, allowing you to make the right decisions for your company and your website the first time around, rather than altering ad hoc when you discover something necessary such as SEO website design for example.
Check Your Core Web Vitals
Before you make any updates to your website, it is important that you thoroughly know its current state. You should check your website’s core web vitals to analyze your website’s performance and the user experience that it offers your customers, after all, you do not want to alter something which is working.
You might not feel comfortable with doing this yourself and understanding the results, but there are many companies that can perform a core web vitals test for you. This test will measure site vitals such as the first input delay and cumulative layout shift of your website. By knowing these, you will be able to make better decisions when it comes to improving your website.
Hire the Professionals
Although it is possible to upgrade your website yourself, if you do not have the right skill set, you may find that you struggle and quickly become lost in your website’s design. As such, you should consider hiring professionals who have a lot of knowledge and experience in web design (particularly with your business type) and who can erase many of the problems your website is facing.
Remember to check the reviews of the company you are considering and seek out recommendations from other business owners so that you can hire a reliable and trustworthy business that will do a good job.
Final Thoughts
Overall, if you are concerned that your website is not up to scratch, but you are nervous about upgrading it for fear of making it worse, there are several steps that you can take, from hiring professionals to conducting thorough research about website design. This will ensure that your customers are not put off by your website design and that you can continue to make it innovative enough to compete with other brands and showcase your company’s professionalism.
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- Blogger and Educator by Passion | Contributor to many Business Blogs in the United Kingdom | Fascinated to Write Blogs in News & Education I have completed a journalism summer course at the London School of Journalism and am an eBook author.
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