Google My Business – A complete Guide

Google My Business – A complete Guide
Google My Business – A complete Guide

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In this blog, we are discussing Google My Business and how Google My Business helps small business people and business owners to reach their customers by listing their business profiles and online branding on Google My Business. Google My Business is more effective for the local business to showcase their products and services on Google listing.  If you are a business owner, you need not go to any university to get a marketing degree to handle the marketing strategies for your business.  You can easily learn marketing with the help of SEO blogs available on online platforms.

What is a Google My Business Listing?

Google My Business is a free tool used to promote your business and business website to rank on Google search and Google Maps.  Google My Business allows you to connect with your customers and updates Business related news and shows the analytical report of how customers are interacting with your business profile on Google. Listing your business on Google is a great choice to engage with your online customers for free.

Check out the benefits of Google My Business

Many business owners failed to take the advantage of Google My Business and its free listing services without knowing its benefits. Here we listed the benefits of listing your business profile on Google My Business.

  1. It shows your business on Google Maps searches
  2. Shows your business on Google local pack 3.
  3. Helps to earn more trust from your customers.
  4. Allows customer to review your business, start ratings brings more confidence among your customers.
  5. You can see growth in your website traffic and in sales.

The insights from Google My Business help small business owners to easily understand the analytical data than Google analytics report and support small businesses to build a strong online reputation.

Google My Business Analytics data

Google Knowledge panel

The information you updated on Google My Business also will appear on Google’s Knowledge panel whenever people search for your business brand.

The Google knowledge panel is the box that appears in the top-right corner of the Google search results when someone searches for your brand or business name.

The Google knowledge panel is the portion that holds all important information about your business. The information includes your business name, address, contact number, opening hours, and so on. This will work better for local business search queries.

Google Knowledge Panel

How to set up a Google my Business account?

Google My Business is an important element of local SEO, so need to take more time and update accurate importation about your business. Our recent research says more than 50% of consumers visit a business place after performing the local search, like ‘cleaning company near me.  So

Setting up Google My Business profile is a critical task for new business owners and non-technical people.  This guide will help you to get it right the first time.

Steps to Get your Business on Google.

This step-by-step guide on Google My Business account set-up will help you to understand Google My Business completely to improve your Google Map rankings, interact with customers, control your business online presence, and generate more leads.

Step 1: Set -up a new Google Account

If you are new to Google, create a new Google account or else continue with the existing one to access the Google My Business Login.

Step 2: Go to Google My Business site

Go to -> https://www.google.com/intl/en_in/business/ and click manage now.

Google My Business

Step 3: Enter your Business name or brand name.

Type your business on the given space and check if there is any other business in your region have the same name to avoid duplication.

Google My business settings

Step 4: Choose the Business category

This is important to list your business in its category. This helps customers to find your business if they are searching for a similar to your business

Business category

Step 5: Enter your Business address location.

If you want to add your business location for your customer visit, choose yes, otherwise select no option. and select Next.

How to add address in GMB listing

Here adds your business location address. If you are service providers taking delivery orders? Then click the box at the bottom “I deliver goods”.

create profile on GMB

If you can receive your customer at your business place, enter your address and click next.

If you are not receiving your customer at your business place, enter your address and choose the ‘Hide my address’ option.

Step 5: Choose the Business service areas.

All business that delivers their service directly to the customer place must choose the specific service areas.

Before choosing a business category you need to select the business service areas where you serve and deliver.

Select service areas for GMB

Step7: Add website address and Contact details.

Update your contact details and website address to connect with your customers.

Add contact details in GMB

If you do not have a business website, Google will suggest you an option to create a new website.

Create website with GoogleStep 8: Finish Google My Business account verification

Google checks your business details and verifies your business through postcard verification, phone verification, and email verification.Finish your Google My Business verification

How to Optimize your Google My Business account for Local search?

After getting verifying your business it is time to optimize your Google My Business profile for better performance.

The standard Google My Business will be like the below image, having all the information of Business.

Google My Business account

Follow the tips to optimize your GMB.

  • Add more photos and videos to your business listing.
  • Write a standard business description and optimize it with a keyword.
  • Create Google My Business posts to showcase your service, offers, and promotions.
  • Add services and products.
  • Ask your customers to follow your business on Google Maps.
  • Mange the Google Reviews.
  • Schedule your posts with a Google post scheduler app to ensure consistent engagement with your audience.
  • Check Google My Business Insights to know
    • How many people visit your business website?
    • How many people searched your profile on G-maps?
    • How many people viewed your photos?

Analytics Data of Google My Business

Final Words:

Many people failed to Utilize the benefits of the Google My Business tool for their business. Google My Business helps local business owners to list their business name, address location, contact number, and website URL. This helps the local searchers to get your business when they search for a similar business on Google. List your business profile on Google and manage your online presence.

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Karthiga Mohan
Jr. SEO Consultant, Blogger, & Content Specialist. Passion for writing in SEO, Digital Marketing & Tech-related Niches.
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