Here are some ways link building will be beneficial to your business;

• The number of high-quality links pointing to your website can increase your chances of ranking well
• Another less obvious reason is to connect with other blogs and websites in your industry, building relationships with key influencers. This gains other people’s trust and reliability in you in the long run
• A good link from a highly visited website can lead to an increase in your traffic. If your content is similar, then traffic from their site can spill over to yours for reference or as a referral.
• Good links help your brand grow and makes you an authority in your field. Some link building techniques like content creation can show people your expertise and this will help your brand and others can reach you for more information in your field.

Factors that Google looks out for when link building

Domain-Level Link Features including the quantity of links to the domain, quality of links to the domain and more.

Page-Level Link Features such as PageRank, TrustRank, quantity of links, quality of link sources, etc and more

Page-Level KW & Content Features which includes TF*IDF, topic-modelling scores, on content, content quantity/relevance and more

Page-Level, Keyword-Agnostic Features including content length, readability, uniqueness, load speed and more

User, Usage, & Traffic Query Data such as traffic, usage signals from browsers, toolbars, quantity, diversity and more

Social Metrics, for example, the quantity/quality of tweeted links, Facebook shares and more 

Domain-Level Keyword Usages such as exact match keyword domains, partial-keyword matches and more 

Domain-Level, Keyword-Agnostic Features including domain name length, extension, domain HTTP response time and more

Without a doubt, if you get high quality links to your website, it will help your site rank better and get more traffic. The focus on quality is increasing as Google becomes better at filtering out low-quality links. This means SEO’s need to ensure their link building techniques focus on quality rather than quantity.

How to build backlinks effectively?

One of the ways to quickly build backlinks is to use the following strategies;

1. Search for relevant forums by using search strings in Google e.g. NICHE + FORUM
   1. Fill out your profile by filling out your profile description and making sure you include the main keyword.
   2. Know the forum etiquette – each forum is different so learn how each operates. Some advocate for a little self-promotion while others can ban you for doing so. You can go through the thread to see whether members are sharing links, if they are, go right ahead and do so.
   3. The more friends and posts you have, the most trust you can build in the forum. More connections also send more internal links to your profile page.
   4. Starting a threat is a good way to build credibility.

The reason to do all this is to increase the number of internal links visiting your profile page. You will also be building trust among members of the forum community. The more trust you gain, the more members will share your content.