eCommerce Companies That Have Done Well
Table of Contents
Astonishing E-Commerce Business Models to Consider is a topic we covered. Many thriving eCommerce enterprises have been established using one of these blueprints. B2C, or “Business to Consumer,” is the most frequent paradigm when looking at different types of customers. Although online merchants of other companies’ items generate the highest revenue, selling your products directly to clients is the most common eCommerce business when considering how to make money.
In this post, we’ll examine ten online retailers that are quite small but have made a big splash in their respective fields.
eCommerce Companies
1. Warby Parker
MBA student Neil Blumenthal suggested starting an eyewear online business with his best pals in 2008. Spectacles were a hefty investment back then. By 2014, 80% of the global market for major eyewear brands was under Luxottica’s control.
After mulling the idea for a while, Blumenthal and his pals finally launched the Warby Parker website in 2010. Despite initial difficulties, they achieved their annual sales goal in three weeks.
The business has done quite well since then. They develop the designs, find the raw materials, and coordinate with the factories that make them. They have an advantageous return policy, free shipping, and a free try-on service.
2. Leesa
Leesa is an online mattress store to improve customer loyalty with sleep quality. Their groundbreaking initial product, the “Universal Adaptive Feel” mattress, catered to sleepers of all sizes and shapes. They created the internet shop to save customers from going to brick-and-mortar locations.
Because most individuals only get a new mattress every five to ten years, they’ve learned the value of tracking their customers’ stages of the bed-buying process. Due to this, it’s safe to assume that consumers put more time and effort into their mattress research than they do for most other internet purchases.
3. Modcloth
College student Susan Gregg Koger created the original Modcloth in her dorm room in 2002. One of the secrets to Mod Cloth’s success is its deep understanding of its customer base. Because of this, they have provided their customers with a more exciting and entertaining purchasing experience.
Unlike thousands of other businesses and online marketplaces, Modcloth does not sell cheap, mass-produced things or rare, designer pieces. The clothing from ModCloth is a lot of fun. Models in their online catalog appear happy as they don brightly colored, patterned outfits.
There is a unique name and backstory for each product. Copy describing the garments stands out as particularly interesting and even humorous. Every day people of all sizes and shapes are featured as models on the site.
4. Dollar Shave Club
A successful internet business that uses the subscription model is Dollar Shave Club. Its subscribers receive a box every two months stocked with shaving supplies and other personal care items. The process involves purchasing a cheap razor handle and then stocking up on individual blade packs for your everyday razor. These days, you may customize your bimonthly package to include anything from toothpaste and toothbrushes to shaving supplies, hair care items, and perfume.
Unlike its competitors, Dollar Shave Club does not manufacture its goods in-house. In its place, it buys “White Label” products from other businesses and passes them off as its own.
The firm’s advertising is accomplished through content and social media campaigns. The “club” element of the name is emphasized as if one were purchasing razor blades and other male grooming supplies from a club rather than a store.
5. Edible Arrangements
Fresh fruit bouquets are what Edible Arrangements specializes in selling. Though they have over 1,200 physical locations across 11 different countries, most of their sales are generated via their business website.
Email marketing is essential for building loyal customers. They use email to increase client participation, loyalty, and sales.
Furthermore, they recognize that a visually appealing, high-quality website is crucial to attracting customers. Photos that are both artistic and visually appealing draw in site visitors. Moreover, like Sereneta Flowers shop, they brag about providing same-day service.
6. Taloon.com
Taloon.com is a Finnish eCommerce site providing hardware, building supplies, and domestic appliances. They proclaim their goal to become Finland’s preferred hardware shop service right on their homepage. “It is crucial to us that we always service our consumers smoothly when they wish to make purchases.” Moreover, they claim that “whenever Finnish builder, renovator, or interior designer benefits, we have succeeded in our work!” They make a point of only selling well-known and renowned brands.
Taloon.com knows the value of split testing and uses it to increase its revenue. Including social sharing buttons on pages has resulted in low conversions, they’ve just discovered. They tried out both with and without the buttons. The “add to cart” click-through rate was ultimately 12% higher in the version sans the social share buttons.
7. Underwater Audio
Those who want to make the most of their time on the water can shop at Underwater Audio, which stocks a wide selection of waterproof electronics and accessories. Waterproof MP3 players and waterproof headphones are two common examples.
Since the sport of swimming was decades behind other athletic disciplines due to a lack of available technology, they started as a direct solution to that problem. In 2011, company founder Todd Walker created a novel patent-pending method for making the iPod Shuffle® watertight. Within a few months, Underwater Audio was founded when Todd enlisted the help of his son, Scott.
Throughout the past decade, the company has continuously improved its offerings to reflect advancements in audio technology. Finding various waterproof headphones, tablets, MP3 players, and iPod Shuffles (the Swimbuds range) is now possible.
8. MVMT
The mission of MVMT’s co-founders, Jake Kassan and Kramer LaPlante was to “disrupt the pricey and antiquated models of the fashion business.” They launched an online store selling reasonably priced but fashionable timepieces via a successful crowdfunding campaign. Their first line of watches stood out because of its simple designs’ high quality, and affordable pricing.
MVMT’s Los Angeles-based designers create high-quality, fashionable watches and other accessories. Everything made by them comes with a warranty that lasts for two years.
9. Bavarian Clockworks
BigCommerce powers bavarian Clockworks’ online store. However, it still manages to look professional and offer all the features that make an online store successful, such as high-quality photos, simple navigation, a variety of payment options, assurances that your personal information will be safe, and recommendations from previous buyers and readers, as well as a newsletter signup form and customer reviews.
As most people aren’t in the market for a hand-carved clock, Bavarian Clockworks creator Robert Ellis and his management team have explicitly targeted the niche demographic that will be most interested in their products through marketing and graphics. There are over 350 things available for purchase, with approximately 2,000 images. Robert painstakingly integrated every photo with the site’s visuals to provide a seamless visual experience.
10. Torrid
Torrid caters to plus-sized women by stocking clothing in sizes 10 through 30. Torrid’s slogan reads, “At Torrid, fit matters.” They choose well-fitting garments over trendy styles. Instead of asking their consumers to alter their bodies to fit the outfits, they have altered the garments to better accommodate women with curvier figures.
Torrid, which has over 600 physical locations since its 2001 founding in Brea, California, also operates a highly successful online store. Torrid offers a wide variety of products for women, including shoes, jewelry, blouses, jeans, Capris, shorts, skirts, dresses, lingerie, outerwear, and more.
Torrid is betting on the quality of its website to win over repeat customers. They have created a search tool allowing customers to narrow their options to the best garments quickly. They spent effort investigating the varieties of customer queries and subsequently modifying the search parameters accordingly.
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- Blogger by Passion | Contributor to many Business Blogs in the United Kingdom | Fascinated to Write Blogs in Business & Startup Niches |
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