Guest & PR Publication Case Study Analysis – How effective are Guest Posts, Expert Guides, Interviews, Listicles and Press Releases at UKEB?
Many more people are asking if it’s worth getting published on the UK Education Blog hence why I want to talk to you about recent case studies I have analysed as the digital marketer and SEO strategist at ClickDo.
I want to start by highlighting that the magazine has recently reached nearly 5,000 visitors in a month, meaning it gets up to 200 visitors daily.
For people looking to get published or featured on the UK Education Blog or who are in search of guest posting and digital PR opportunities the platform is becoming more attractive with such metrics, especially as its DA is 60, making it a trusted and established website. It is fair to say that with over 15k actions within a month the chances of achieving clicks and conversions with guest posting here are higher, apart from the obvious SEO benefits.
The UK Education Blog offers different forms of publications as a media platform, and I had a deeper look at these different formats and how they perform in terms of SEO and exposure – please remember that the shared statistics are correct as of the date of this publication and are subject to change.
The magazine publishes content covering education topics in categories like learning, teaching, schooling, student life, career, EdTech as well as directory posts and listicles which feature top rated businesses and organisations in the education sector and industry.
It invites anyone looking to share expert advice, education insights, tips, and hacks to get featured, so there is an opportunity for education representatives as well as experts and authors to get guest content live.
I summarise the findings in this video:
Let’s start by looking at the most common and popular format – the guest post.
Guest Post Case Study: Advantages and Disadvantages of Living in a College Dorm
The authors at the UK Education Blog regularly publish editorial articles and guest posts.
This specific article has been performing very well as a guest post (their editorial articles perform well too). As you can see it has reached a significant amount of engagement within one year with nearly 2k clicks and nearly 26k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example.
This post has been ranking successfully because it covers popular related keywords such as “pros and cons of living in a dorm” or “benefits of living in a dorm” which it ranks for on Google. For a guest post to achieve this, it’s important that it targets keywords with a lower keyword difficulty and that it is optimised for search engines also in terms of the images and articles meta data. The expert team can assist with SEO optimization as they work closely with the SEO experts at ClickDo.
Interview Case Study: A Conversation with WuKong Education at the London EdTechX Summit
Moving on to another popular publication format, here is an interview case study. You will see a section called Media Releases when you come to the UK Education Blog homepage and that’s where interviews, opinion pieces, event coverage and media releases are featured.
Having taken a closer look at this case study, the advantages of such a publication format are clear, especially if it is linked with a brand launch or another significant business event or announcement.
As you can see in the statistics below this interview ranks on Google for keywords such as the brand’s name, the event name as well as other related search terms such as “wukong maths”.
This helps with introducing a brand to the market in connection with a personal or background story while being found for search terms that would establish a brand that is not yet well known and searched for. It also benefits the entrepreneur with building their personal brand alongside their business brand. For the founder an interview offers the opportunity to publicly stand behind the brand, product, or service and to showcase the personal journey and motivation.
The UKEB expert team carefully curate the Q&As together with the interviewee to ensure that their focus and USP are incorporated effectively for the best possible outcomes and performance. An interview publication is also beneficial for a Google Knowledge Panel for example, which serves as a great online asset for any entrepreneur and ClickDo’s founder Fernando Raymond explores this in more depth on our ClickDo YouTube channel:
Social Media Case Study: Gaining additional Exposure through Network Shares for Mentioned Businesses/Organisations
What provides every post with an additional boost is sharing them on social media. The UKEB magazine shares all the published posts on their channels, which can boost the exposure of the publication significantly as the below example shows.
Through related hashtags and tags, social signals boost the brand and if they already have a solid network, their connections might also share their post, providing the brand with even more exposure and engagement. This in turn boosts their website and brand name online so every organisation should ensure that they utilise their channels as well for any publication related to them and their brand.
Listicle Case Study: Top 15 Education and Student Blogs accepting your Guest Post
Top 16 Education and Student Blogs accepting your Guest Post
Listicles or list posts that list top-rated organisations or businesses and brands are another speciality at the UKEB magazine. This format helps the business and brand to be referenced effectively on the Internet. Readers search for quick answers nowadays and listicles and directories provide a great overview of whatever one is looking for.
As you can see in the data below this listicle has received over 12000 impressions on Google alone over the last year and ranks for several keywords including very competitive search terms such as “education guest post” and “education guest blogging sites” which helps to introduce the brands listed to people that might have never come across it.
The listed businesses or organisations themselves can share this listicle where they are mentioned as a testament to their work and success. Recommendations intrigue many looking for suitable options in their search hence why this format provides a great boost in terms of marketing and SEO.
Media Release Case Study: iSpring Solutions Inc. launches Quiz Maker 11
Press release publications which are called media release publications here are another format that’s been popular. This particular case study shows how a tailored and keyword optimised release can achieve significant results, especially shortly after publication which matters for more time-sensitive publication formats such as this.
The below statistics show that the media release ranks for search terms such as “launch online quiz”, which helps with introducing the brand to people looking for new online quiz options. It also ranks for the brand name, establishing it further online.
Additional media were included to boost engagement with the release, but this can also lead to gaining more followers on any referenced websites and channels. Everyone submitting press releases is encouraged to make them more unique and engaging to achieve better results and the team provide their advice for SEO press release publications.
Additionally, it is worth noting that all publication formats in the UK Education Blog magazine provide an SEO boost through a backlink, which search engines use to rank a website and evaluate its authority. Building backlinks helps to build trust and credibility and I discuss this with Fernando in more detail in this video:
To get your submission approved it should follow the magazine and search engine guidelines to ensure the optimal performance. The team review all guest contributions and are selective, but they share the editorial feedback that will help to make the publication as effective as possible.
They consult about the best keywords to use, the best ways to incorporate hyperlinks and references as well as media materials. Alternatively, one can make use of their content writing or review services.
Manuela shares her take on how to get published on UKEB here:
If you feel that this magazine would be a good place for you to share your insights, news or innovations then get in touch with me at manuela@clickdo.co.uk and I’ll be happy to offer my assistance with a possible feature.
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Author Profile
- Online Media & PR Strategist
- Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
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